Personal Information
Organization / Workplace
San Francisco Bay Area, California United States
Occupation
Group Director, Strategy @ Razorfish. UX & Strategy Executive with Business Development chops
Industry
Design
Website
About
At the 2013 eTourism conference in San Francisco, I asked:
“Do you consider yourself technical?” A few hands went up.
“Do you see yourself becoming more technical?” Almost all the hands went up with a few chuckles.
This was a room full of travel destination marketers.
Today, Marketing is ever more technology-centric, and I focus on bridging the two.
Modern marketers use myriad technologies like social media, mobile apps, content, email, search, real-time bidding platforms, mobile modalities (like SMS, Push, Location-based services, responsive), websites, analytics, and even wearables like Nike Fuel.
Understanding how these Digital experiences work together (plus what is upcoming)...
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