Mobilbus
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The document describes the Mobil Online Bus Network system called MOBILBUS. Some key details: - MOBILBUS has a 10.1 inch touchscreen running Android 4.2.2, integrated with ad servers, and provides online content to passengers via 3G. - It reaches over 7 million passengers annually across nearly 10,000 screens in over 200 buses from 34 bus companies. - Content includes movies, TV, music, games, surveys and more. Analytics show over 1.9 million clicks in a month span across menu options. - The system aims to reach over 15 million passengers annually by 2016 by expanding to 500 buses and 22,000 screens.
![Screen Type
System
Processor
Ram
Storage
Screen Definition
Size
Pixel Pitch
Pixel Format
Color Depth
Luminance, White
Display Operation Mode
Surface Treatment
Operation Voltage
MOBILBUS Screen Characteristics
Multi Touch Capacitive LCD
Android 4.2.2 Operation System
Amlogic 8726 MX Dual CPU
1GB DDR3 Ram
4 GB NAND Flash
10.1 inches diagonal
265.46 (H) x188 (V) x 32 (D, Max) [mm]
0,1695mm x0,1695mm
1280 horiz. By 800 vert. Pixel RGB Stip Arr.
6-bit, 262.144 colors
400 cd/m2 (Typ. 5 point)
Transmissive modernormally Black
Glare treatment of the front polarizer
9V ~ 36V](https://image.slidesharecdn.com/mobilbuseng-150618112606-lva1-app6892/85/Mobilbus-6-320.jpg)
Mobilbus
- 1. Mobil Online Bus Network
- 2. New Generation Mobile Media Measured Online
- 3. Annual 7 Million Individual User Reach Facility
- 4. 600,000 Individual Monthly Users 2.5 Million Clicking Rate
- 5. MOBILBUS System Characteristics Android 4.2.2 Operating System Adserver integration LiveRail, Sizmek Online 3G Access Sharing data online via the Cloud HD 1280x800 pixel Sensitive touch screen Online measurement and reporting HD
- 6. Screen Type System Processor Ram Storage Screen Definition Size Pixel Pitch Pixel Format Color Depth Luminance, White Display Operation Mode Surface Treatment Operation Voltage MOBILBUS Screen Characteristics Multi Touch Capacitive LCD Android 4.2.2 Operation System Amlogic 8726 MX Dual CPU 1GB DDR3 Ram 4 GB NAND Flash 10.1 inches diagonal 265.46 (H) x188 (V) x 32 (D, Max) [mm] 0,1695mm x0,1695mm 1280 horiz. By 800 vert. Pixel RGB Stip Arr. 6-bit, 262.144 colors 400 cd/m2 (Typ. 5 point) Transmissive modernormally Black Glare treatment of the front polarizer 9V ~ 36V
- 7. What is the Content of MOBILBUS Because of its resposonsive touch screen and easy to use menu structure with Mobilbus passengers, it is the most preferred mobile entertainment systems.* * Yolcularla yap脹lan anket sonu巽lar脹na g旦re belirlenmitir. Film Music Television Radio Cinema Internet Route Survey Game Treat
- 8. MOBILBUS Film/TV Menu According to the interests of passengers in the Movie menu, lm types can be selected. National Channels are located in the TV menu. Buses that are registered to the Mobilbus system contain Digiturk, Lig TV broadcast. *Mobilbus 端zerinde yay脹n yapan lmlerin yay脹n haklar脹 sat脹n al脹nm脹t脹r. 油
- 9. MOBILBUS Music/Radio Menu According to passengers' interests there are music in the Music menu types that can be chosen. There are national radio channels in the Radio menu.
- 10. MOBILBUS Cinema/Internet Menu The content consists of a newly obsolete vision of cinema lms and the menu serves as a sponsorship project area. Passengers are able to access the Internet through 3G mobile link in the bus during the journey.
- 11. MOBILBUS Play/Survey Menu In order to spend time entertaining passengers during the journey there exists in the game menu di鍖erent contents of games. Survey menu or the project-specic questions already prepared and optional demographic survey done in online data can be stored.
- 12. MOBILBUS Route/Catering Menu The remaining distance on the map and the location where the bus is located in the Route menu can be followed by passengers throughout the journey. Located in the catering menu refreshments can be selected by passengers during the journey.
- 13. 18. L端ks Ereli 19. L端ks K. Mara 20. Mar Tur 21. Metro 22. Mis Amasya 23. Niksar Kale 24. zemniyet 25. Pamukkale 26. Saphire 27. Ses Turizm 28. S. zlem Turizm 29. Siirt Petrol 30. S端ha Turizm 31. Ulusoy 32. Van G旦l端 33. Yeni Adana 34. Yol Seyahat MOBILBUS Is Located In Which Bus Company 1. A.G端laras 2. Amasya 聴timat 3. Anadolu 4. Artvin Ses 5. Astor 6. Aydoanlar 7. Bal脹kesir Uluda 8. Esada 9. Go Bus 10. Hatay Nur 11. Isparta Petrol 12. 聴stanbul Seyahat 13. Kamaz Master 14. Kamil Ko巽 15. Kanberolu 16. K旦ksallar 17. Lider Adana 15 Buses 1 Bus 1 Bus 33 Buses 11 Buses 1 Bus 2 Buses 3 Buses 6 Buses 1 Bus 1 Bus 2 Buses 8 Buses 3 Buses 7 Buses 24 Buses 2 Buses 18 Buses 2 Bus 4 Buses 1 Bus 11 Buses 1 Bus 3 Buses 2 Buses 5 Buses 6 Buses 2 Buses 1 Bus 1 Bus 7 Buses 1 Bus 1 Bus 27 Buses
- 14. How Much Trafc Does Mobilbus Content Have? Results of clicking the menu in 164 di鍖erent buses between April 20, 2015 and May 20, 2015 A total of 1.973.024 clickings The movie menu and the lm menu and total evaluation, ranks 2nd with a 28% clicking rate. Total 477 862 hits were measured. %31 TV (618.457) %18 Film (331.227) %14 Game (284.108) %12 Internet (226.361) %10 Cinema (185.593) %6 Radio (116.036) %5 Music (111.013) %3 Survey (52.698) %2 Treat (44.151) %0 Route (3.380)
- 15. MOBILBUS Is Found In How Many Buses? 34 Bus Firms 9.762 Screens 219 Buses
- 16. How Many People Does MOBILBUS Reach? Daily 19.524 individual people 油 Monthly 585.720 individual people Annually 7.028.640 individual people
- 17. MOBILBUS Will Reach How Many People By 2016 We aim to reach Daily 44.000, Monthly 1.320.000, Annually 15.840.000 Individual People Annually 500 buses in January 2016 with 22.000 screens
- 18. What Are The MOBILBUS Video Advertising Models? Video Midroll When watching the video content, advertising models that enter the broadcasting at the designated time period of the total content. It does adverting standards as VAST (Video Ad Serving Template) determined by IAB Video Preroll Models where the ad was clicked and displayed before the start of the video content. Video Postroll After the video content has been watched the the ad models that are displayed and clicked. Video Pauseroll M odels that are displayed and clicked when the video viewing is stopped.
- 19. What are the MOBILBUS Display advertising models? Full Screen banner Model where 1280x800 pixel ad is displayed and clicked. Used as a opening screen for all menu content. It does adverting at standards display determined by IAB Main menu banner Model where 728x90 pixel ad is displayed and clicked Bottom banner Model where 1280x150 pixel ad is displayed and clicked.. It can be used in lms, games and Digiturk broadcasts. Pop-Up banner You can prepare at desired size and increase your campaign interaction. Used as a opening screen for all menu content.
- 20. What are the MOBILBUS Budgeting Options? CPC Cost Per Click CPM Cost Per View CPL Cost Per Management CPA Cost per Action, Form, Survey... CPV Cost Per Advertising Watching CTR Click/1000 Total Displays
- 21. Is There Advertising Optimization? The questionnaire will be prepared to your target audience that will expand campaign optimizations. Male, female target Target based on location Age range targeting
- 22. Which companies took place in MOBILBUS?