Trilingual (Chinese/English/Japanese) INTJ strategist, and digital story builder.
As a brand marketer before, I still believe that great Philosophers think Brands.
While I do think in digital era, brands shall behave differently.
Digital is not only about tools or devices. It¡¯s about behavior of people.
Brand shall become solution to solve life problem, or release stress of the consumers/users; be meaningful / useful / delightful to enhance their life activities.
Thus, I set my mission to enhance brand building in the digital & social context, upon the deep understanding of the cultural background, consumer behaviors and evolving needs. Meanwhile I help brand develop the designed expe...
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