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Focused strategic dissemination – How GIS differs from other research projects like FinScope

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insight2impact i2i
insight2impact i2i

Workshop: Location matters – GIS in financial inclusion, Johannesburg, South Africa. Brian Loeb, BFA.

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Focused, Strategic Dissemination How is dissemination for GIS different from dissemination for FinScope or other research projects, and how will dissemination evolve with FSDs' role in the market? 22 July 2015 Johannesburg
To begin, what do we mean by dissemination strategy? • Driven by a clear goal: what behavior are you trying to change? • Focus on specific audience(s) – could be external and internal • Commitment of staff and other resources over time • Various formats tailored to audience needs
Let’s think about other FSD dissemination • What is the goal of FinScope/FinAcess/A2F dissemination? – Whose behavior are you trying to change? – What do you want them to do with the raw data, survey reports, follow-on publications? • How does dissemination change? Questionnaire design Piloting Fielding Initial results Survey report Follow-on publications
Today, FSPMaps.com dissemination means… What are you disseminating? Most recent round of Brand Fusion data and FSPMaps.com tools Goal Who is your audience? Everyone: Providers, donors, media Format(s) In-person events With guest speakers from technical partners Demonstration of FSPMaps.com tools When, how frequent are you disseminating? Every two years Group discussion
How does FinScope compare with FSPMaps.com? Data collection Data collected by technical partner Collection managed by FSD Analysis Generally not done in-house Reports and follow-on publications New information for audience Regulators and providers await the big reveal FSD capacity Few in-house skills; few connections to technical partners Follow-up support depends on budget and priorities
These differences translate into different dissemination cycles Engagement on questionnaire Launch event for data and report Ongoing consultation with stakeholders Follow-on publications Launch event
What could sustainable GIS look like for FSDs? Data collection Occasional collection of non-regulated entities and non-financial layers Analysis Incorporated into FinAccess reports or independent New information for audience Providers already have their own data (from self-reporting); regulators have data from regulated entities FSD capacity Some basic technical capacity; access to community of technical partners GIS GIS GIS GIS
In that model, dissemination would look different What are you disseminating? Complete package of GIS info. at regular intervals; ongoing, bespoke analysis Goal Use the available data to promote inclusion, and ask for help if they need it! Who is your audience? Different audiences depending on the period Format(s) When, how frequent are you disseminating? Continuously Group discussion
Turning that into a strategy • How well do you understand your audiences’ needs? • How does GIS dissemination fit into other FSD activities? • How do you prioritize GIS in your engagement with stakeholders? • Can your current staff implement the GIS dissemination plan you’ve designed?

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Focused strategic dissemination – How GIS differs from other research projects like FinScope

  • 1. Focused, Strategic Dissemination How is dissemination for GIS different from dissemination for FinScope or other research projects, and how will dissemination evolve with FSDs' role in the market? 22 July 2015 Johannesburg
  • 2. To begin, what do we mean by dissemination strategy? • Driven by a clear goal: what behavior are you trying to change? • Focus on specific audience(s) – could be external and internal • Commitment of staff and other resources over time • Various formats tailored to audience needs
  • 3. Let’s think about other FSD dissemination • What is the goal of FinScope/FinAcess/A2F dissemination? – Whose behavior are you trying to change? – What do you want them to do with the raw data, survey reports, follow-on publications? • How does dissemination change? Questionnaire design Piloting Fielding Initial results Survey report Follow-on publications
  • 4. Today, FSPMaps.com dissemination means… What are you disseminating? Most recent round of Brand Fusion data and FSPMaps.com tools Goal Who is your audience? Everyone: Providers, donors, media Format(s) In-person events With guest speakers from technical partners Demonstration of FSPMaps.com tools When, how frequent are you disseminating? Every two years Group discussion
  • 5. How does FinScope compare with FSPMaps.com? Data collection Data collected by technical partner Collection managed by FSD Analysis Generally not done in-house Reports and follow-on publications New information for audience Regulators and providers await the big reveal FSD capacity Few in-house skills; few connections to technical partners Follow-up support depends on budget and priorities
  • 6. These differences translate into different dissemination cycles Engagement on questionnaire Launch event for data and report Ongoing consultation with stakeholders Follow-on publications Launch event
  • 7. What could sustainable GIS look like for FSDs? Data collection Occasional collection of non-regulated entities and non-financial layers Analysis Incorporated into FinAccess reports or independent New information for audience Providers already have their own data (from self-reporting); regulators have data from regulated entities FSD capacity Some basic technical capacity; access to community of technical partners GIS GIS GIS GIS
  • 8. In that model, dissemination would look different What are you disseminating? Complete package of GIS info. at regular intervals; ongoing, bespoke analysis Goal Use the available data to promote inclusion, and ask for help if they need it! Who is your audience? Different audiences depending on the period Format(s) When, how frequent are you disseminating? Continuously Group discussion
  • 9. Turning that into a strategy • How well do you understand your audiences’ needs? • How does GIS dissemination fit into other FSD activities? • How do you prioritize GIS in your engagement with stakeholders? • Can your current staff implement the GIS dissemination plan you’ve designed?