Brandzooka_media_kit
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Brandzooka is a self-service programmatic video platform that allows any brand to place video ads across major websites through sophisticated targeting. Their simple interface gives users control over media spending and placement without large budgets or timelines. Brandzooka uses extensive data partners to precisely target audiences through demographics, behaviors, and locations. It provides transparent reporting and analytics in real time to track campaign performance.
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The document outlines the services offered by a digital advertising company specializing in programmatic media buying and audience targeting across multiple channels, including SMS and social media. They utilize advanced technologies for campaign management, performance optimization, and audience insights to drive engagement and conversions. The company emphasizes a boutique approach, providing tailored solutions for brands while leveraging rich media and native advertising formats to maximize market reach.Overcoming the challenges of programmatic in southeast asia
Overcoming the challenges of programmatic in southeast asiaBenedict Hayes
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The document discusses the complexities and strategies of programmatic advertising in Southeast Asia, focusing on data management, communication efficacy, and transparency. It highlights the importance of smart data and consumer mapping to optimize advertising efforts and improve performance metrics. Additionally, it addresses barriers to entry in the programmatic space and emphasizes an integrated full-funnel approach for increasing brand presence and sales revenue.Fall 2016 programmatic_Magna Global
Fall 2016 programmatic_Magna GlobalBreno Barcelos
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The global programmatic market is projected to grow from $19 billion in 2016 to $42 billion by 2020, with programmatic transactions expected to account for 57% of display transactions by 2020. The United States leads in programmatic spend, representing half of the global total, followed by significant contributions from China, Japan, and the UK. Growth is driven primarily by mobile and video formats, while traditional display formats like desktop banners are declining.An Introduction to Programmatic
An Introduction to ProgrammaticBravoEchoInc
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Bravoecho works with organizations to enhance their business through branding, strategy, and communication, emphasizing the integration of technology into marketing. The document discusses the evolution of programmatic advertising, focusing on its efficiency in audience targeting and improving return on investment while leveraging data from various sources. It also highlights key case studies and future predictions for marketing, including a shift toward programmatic approaches across all media channels.How to use programmatic to support global search
How to use programmatic to support global searchGemma Houghton
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The document discusses the use of programmatic advertising to enhance global brand awareness and market reach through automated, real-time bidding methods. It outlines benefits such as audience targeting, campaign optimization, and the use of localized creatives, supported by case studies demonstrating significant increases in brand searches and conversions. It emphasizes the importance of creative strategy and cultural relevance in executing successful programmatic campaigns.Online Video Analytics in Digital Analytics Space by Harsh Kabra
Online Video Analytics in Digital Analytics Space by Harsh KabraHarsh Kabra (IIMC Alumnus, xAdobe, xSapient)
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The presentation by Harsh Kabra discusses the significance of online video analytics in digital analytics, emphasizing its role in measuring, collecting, and analyzing video data for business insights. It covers the evolution of video tracking methods and the introduction of advanced solutions like 'video heartbeat' tracking for more granular metrics. Ultimately, the document highlights the value of video analytics in optimizing viewer engagement and enhancing overall user experience on online video platforms.MaxAxion Winter 2018 Sales Deck
MaxAxion Winter 2018 Sales DeckMaxAxion_Media
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Maxaxion specializes in programmatic media buying, connecting brands with targeted audiences through various digital channels and rich media formats. Their expertise includes data-driven insights, performance management, and the use of innovative technology to enhance marketing strategies across platforms. They provide tailored solutions for advertisers, optimizing campaigns for maximum engagement and return on investment.State Of Online Video - TIMA presentation
State Of Online Video - TIMA presentationLouise_Gordon
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The presentation discusses the rise of online video and its significant impact on advertising strategies, noting a shift from TV spending to online platforms among major brands. Tremor Media is highlighted as a leading player in the online video advertising network, achieving notable viewer engagement and ad effectiveness. By 2013, online video advertising spending is projected to reach $5.8 billion, indicating a growing preference for video content among consumers and advertisers alike.TMK.edu Programmatic: September 2016
TMK.edu Programmatic: September 2016The Media Kitchen
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The document provides an overview of programmatic media buying, emphasizing its evolution from centralized trading desks to more decentralized planning teams that enhance transparency and simplify the purchasing process. It defines programmatic media buying as the use of software to automate ad purchasing for targeted audiences, leveraging data for smarter decisions. The document also discusses various programmatic buying types, the significance of audience targeting, and features of demand-side and supply-side platforms.Online Video Analytics in Digital Analytics Space by Harsh Kabra
Online Video Analytics in Digital Analytics Space by Harsh KabraHarsh Kabra (IIMC Alumnus, xAdobe, xSapient)
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Ad
Brandzooka_media_kit
- 2. Programmatic is now accessible to brands big and small. With the most sophisticated partners, we get any size brand seen on the biggest sites on the internet. Real-time reporting & MOAT-certified analytics allow our clients to track each campaigns performance. Reach We find our clients exact customers wherever they are online using hyper-specific data. Targeting Results Brandzooka is a breakthrough marketing tool thats created new opportunities for small businesses and new capabilities for big brands. For the first time ever, Brandzookas ground-breaking UI enables anyone, with any sized budget - to place programmatic video across the biggest sites on the web. For years, only big brands with long timelines and massive budgets had access to the best online inventory. We think thats ridiculous, so we built a tool to level the playing field. Now with Brandzookas simple, self-serve platform, any company can tap into sophisticated networks and platforms without the middlemen, tedious media timelines, or the enormous costs. With Brandzooka, our clients control their own media spend, placement, and target- ing with ease and speed, resulting in performance that meets and regularly exceeds indus- try standards. Brandzooka then delivers full transparency and robust analytics, making it easy to track each campaign.
- 3. Funneling a campaign into a specific location gives it focus, and increases the relevancy of creative work. With the Brandzooka platform, video delivery can be as narrow as a zipcode or as broad as a nation. Brandzooka offers this level of targeting in over 120 countries worldwide. Consumers, of course, are more than basic demographic numbers. Targeting consumer psychographics and behaviors help achieve additional relevance. Brandzookas algorithm identifies people by what makes them who they are. We use details like purchase history, political affiliation, magazine subscriptions, internet searches, social media, even favorite music. Find precise audiences with hyper-targeting Finding a clients ideal consumer starts with basic demographics. Brandzooka taps into the most sophisticated data partners to target scores of audience segments from household income to credit score and relationship status to number of kids. Demographics Bluekai Experian Nielsen Datalogix VisualDNA Behaviors & Psychographics Geolocations Data Platforms Alliant Lotame Exelate Targus V12 Eyeota Neustar Webbula Infogroup Crosspixel Dataline iBeahavior Acxiom Crosspixel AnalyticsIQ Iri Colligent Semasio Evite Targeting
- 4. Place video on the biggest sites in the world. Brandzooka places hyper-targeted video at scale on the largest and most visited websites in the world like CNN.com, ESPN, and Huffington Post. Through our partnerships with the leading ad exchanges, ad networks, and publishers, Brandzooka provides access to 98% of programmatic audiences worldwide. This access spans all verticals and we in turn, offer our clients these placements at a fraction of the cost of most media buys. We work with the biggest and best in the industry and now Brandzooka clients do too. Reach
- 5. Review transparent, straightforward reports in real time Brandzooka offers full transparency to each and every one of our clients along with third party verification via Moat, Nielsen and others. Our dashboard provides real-time data across your media analytics stack, while always comparing results to industry standards. Brandzooka is the only programmatic platform that delivers this level of access, transparency, and certification for every campaign. Our commitment is to provide our clients access to every line of data created. This level of analytics ensures our clients have complete control over their video marketing. Results 8,112 (10%) (10%) (0.3%) (4%) 810 (18%) 211 (24%) 63 (.55%) (10%) Rio Poker 30 Rio Poker 15 Rio Poker - L
- 6. 1136 Spruce Street Boulder CO 80302 Business inquiries: sales@brandzooka.com Press inquiries: press@brandzooka.com www.brandzooka.com 1.360.200.7070