Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
SVP, Product Management at Turn
Industry
Technology / Software / Internet
Website
http://www.theMBAguide.comAbout
An entrepreneur with a passion for transforming data into dollars, I have started two companies and advised many more. I enjoy leading teams to create innovative technologies that increase yield management for publishers, improve advertiser ROI and enhanced relevance of content to online consumers. As a pioneer in real-time personalization, behavioral targeting, content classification and ad server design, I have been granted 18 patents in this field. I also had the honor of serving as Co-chair for the IAB Data Usages and Control taskforce, IAB Advertising Technology Leadership Board, as well as helping architect the enhanced consumer notice standards related to online advertising.
I cur...
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