I am a marketing and communication professional.
Throughout my career, I have been dealing with marketing: product marketing, strategic marketing and trade marketing. I developed a deep knowledge on product pricing and promotion, stock management and target driven campaigns. For some years, I was responsible of customer segmentation and analysis, channel marketing plans and implementation. Always with full budget ownership.
For almost 20 years, I have been Communication Director of multinational companies.
I have lived and experienced the extraordinary revolution that Internet brought in the way Companies create relationship with their stakeholders: in the early 90鈥檚 I used to manage ...
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