Metadata Tools for Production competition launch

Mar 24, 2011Download as PPTX, PDF3 likes409 views

Technology Strategy Board's second metadata competition, where up to ?5m will be invested to support the profitability and long-term sustainability of the Creative Industries.

Driving InnovationMetadata 2 competition launch24th March 2011#tsbpfi @alex_stanhope

Blockbuster production costs over timeSource: OpusData

Next generation driving revenueDiscrepancy, open tointerpretationSource: Screen Digest and BPI

3D TV sales projections3DTV is not going to have the same impact as the introduction of colour TV. However, it is not a fad and it will prosper as a niche product �C Simon Murray, Informa

Increased complexity in GamesSource: NESTA Next-gen/Backroom Boys/Gamesutra/EDGE/VideoGamer

Efficiencies and new marketsEfficiencies in production processCost savingSaleable production elementsHistory of prop sales (propstore.com)New markets3D wireframesDigital backdropsRedundant stemsSoftware toolsProcesses and Methodologies

Production ProcessConsumption ProcessDistribution Processwith meta-data

Metadata that is:Lost or dissociatedDiscardedDisorganisedUnfindableComponent digital assets that are:UndervaluedUnmarketableUnfinishedTime sensitiveUnused assets

1Applicants should:Identify the digital contentEstimate its appreciation in valueDemonstrate the return to the rights holder

2Applicants should:Develop new or existing toolsImprove efficiency of production workflowsEnable commercialisation of components

Scope: capture and preserveType of metadata:ConceptualAuthor, performerMechanicalArtisticExample activity facilitated:Storyboard auto-conformWhole life rights mgmtRetrospective renderingAdditional fan content

Scope: organise and enable accessBetter interfacesReal-time organisationLeveraging compute powerExploitable interoperabilityEasier repurposingPotential benefit:Reduce error introductionReduce error propagationReduce labour costs, maximise value of human inputReduce duplicationOpen up new markets

Two streamsFasttrack (?1m)Projects upto ?100kLed by a Creative SMESingle stage applicationMainstream (?4m)Projects over ?100kLed by a Creative BusinessTwo stage application

The End Source: FlickrKeo 101 http://www.flickr.com/photos/52193570@N04/5013905838/sizes/l/

- The FixRep project aims to examine techniques for automated metadata extraction from documents to enable accessibility evaluation and triage in repositories. - A prototype was developed to extract formal metadata like file type, title, author from PDFs using tools like pdfinfo, pdftotext, and pdfimages. - An initial pilot study analyzed PDFs from the University of Bath repository, finding 80% were successfully processed but some errors occurred due to missing or unsupported metadata and formats.

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Metadata Tools for Production competition launch

1. Driving InnovationMetadata 2 competition launch24th March 2011#tsbpfi @alex_stanhope

2. #tsbmeta

3. Blockbuster production costs over timeSource: OpusData

4. Next generation driving revenueDiscrepancy, open tointerpretationSource: Screen Digest and BPI

5. 3D TV sales projections3DTV is not going to have the same impact as the introduction of colour TV. However, it is not a fad and it will prosper as a niche product �C Simon Murray, Informa

6. Increased complexity in GamesSource: NESTA Next-gen/Backroom Boys/Gamesutra/EDGE/VideoGamer

7. Efficiencies and new marketsEfficiencies in production processCost savingSaleable production elementsHistory of prop sales (propstore.com)New markets3D wireframesDigital backdropsRedundant stemsSoftware toolsProcesses and Methodologies

8. Production ProcessConsumption ProcessDistribution Processwith meta-data

9. Metadata that is:Lost or dissociatedDiscardedDisorganisedUnfindableComponent digital assets that are:UndervaluedUnmarketableUnfinishedTime sensitiveUnused assets

10. 1Applicants should:Identify the digital contentEstimate its appreciation in valueDemonstrate the return to the rights holder

11. 2Applicants should:Develop new or existing toolsImprove efficiency of production workflowsEnable commercialisation of components

12. Scope: capture and preserveType of metadata:ConceptualAuthor, performerMechanicalArtisticExample activity facilitated:Storyboard auto-conformWhole life rights mgmtRetrospective renderingAdditional fan content

13. Scope: organise and enable accessBetter interfacesReal-time organisationLeveraging compute powerExploitable interoperabilityEasier repurposingPotential benefit:Reduce error introductionReduce error propagationReduce labour costs, maximise value of human inputReduce duplicationOpen up new markets

14. Two streamsFasttrack (?1m)Projects upto ?100kLed by a Creative SMESingle stage applicationMainstream (?4m)Projects over ?100kLed by a Creative BusinessTwo stage application

15. DatesMetadata production tools

16. The End Source: FlickrKeo 101 http://www.flickr.com/photos/52193570@N04/5013905838/sizes/l/

Editor's Notes

#4: Two-tier American cinema (blockbuster and niche films) Spikes are James Cameron movies (Titanic, Avatar)Cost of production trends up, but not much above inflationIn Games, the divide is just as clear (console and casual games) Halo 3 $55m GTA4 $100m
#6: BBC ambivalent on 3D programming due to 3D TV sales figures3D TV Sales Figures Tank3D TV Not Growing as Fast as TV Makers Expected in 2010Most countries failing to achieve 1:1 sales of glassesConnected Sourceshttp://www.hottestnewitems.com/bbc-ambivalent-on-3d-programming-due-to-3d-tv-sales-figures/http://www.storyguide.net/archives/381http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/101012_3d_tv_not_growing_as_fast_as_tv_makers_expected_in_2010.asp
#7: Cost of production is increasing Yes, in some areas, but not universallyComplexity of production is increasingNumber of component assets is increasing

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