Senior Marketing Expert with over 15 years of experience
Good is not enough if better is possible - Always looking for new challenges ;-)
Specialties:
- Marketing - Online Marketing: Strategy, Acquisition/Lead generation, Activation, Retention, Partnerships negotiation. Multi-channel approach: SEM - Search Engine Marketing (SEO & SEA); Affiliate Marketing; Performance marketing; RTB; email marketing; co-registration; Social Media marketing; Mobile marketing
- Analytics: data management / dashboarding, Profiling, eCRM, KPI setup, A/B & Multi-variate testing.
- Website performance: UX, Conversion optimization
- Business development
- People Management
- Events coordination
- PR / Communi...
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