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PAY2U geofencing
location technology and proximity marketing platform
1
www.pay2u.ru 2
PAY2U Everybody knows Beacon
www.pay2u.ru 3
PAY2U geofencing. New marketing trend
100ft.
250ft.
150ft.
50ft.
BRANDS & RETAILERS TO USE
BEACONS TO PUSH 1.6BN COUPONS
TO CONSUMERS BY 2020
www.pay2u.ru 4
PAY2U Beacons. Proof of concept
www.pay2u.ru 5
PAY2U geofencing. Global market
§Ú§ã§ä§à§é§ß§Ú§Ü§Ú: Forbes, JiWire, Beaconstac, Juniper Research, INC,
Globalmarketvolume,$bln
0
75
150
225
300
2015 2016 2017 2018 2019 2020
300
110
40
1562
Proximity ads market volume
$300BN by 2020
www.pay2u.ru 6
PAY2U Reality
BEACONS STILL
HAVEN¡¯T BEEN
DEPLOYED WIDELY
WHAT¡¯S WRONG?
www.pay2u.ru 7
PAY2U Beacon challenges
www.pay2u.ru 8
PAY2U Beacon challenges. Bluetooth
Bluetooth ON
Bluetooth OFF
< 10%
www.pay2u.ru 9
PAY2U Beacon challenges: Hardware
www.pay2u.ru 10
PAY2U Software based beacon
No Hardware
No Bluetooth
Totally Virtual
4G
WiFi
3G
11
PAY2U geofencing. Software beacon
Create
POI
www.pay2u.ru
All you need to create a POI is ?nd a right place for it
And press the button in Application
Virtual POI will be stored in a cloud
Location Cloud
12
PAY2U geofencing. Virtual POI
www.pay2u.ru
POI
Location Cloud
www.pay2u.ru 13
PAY2U geofencing. Ingredients
Mobile tool for
POI Creation
Mobile SDK
for Application
Cloud
Admin Console
{ }PAY2U
Create
POI
PAY2U
PAY2U geofencing. Applications
www.pay2u.ru 15
To whom it may concern:
Retail, Banks, Mobile Operators, Social Networks,
Messengers, Loyalty services, Dating ¡­
geofencing
www.pay2u.ru 16
Contacts
www.pay2u.ru
St.Petersburg, Russia
info@pay2u.ru
Alexey Nedorezov
CEO?
nedorezov@pay2u.ru
+7(911)916-72-36
Alexander Barkanov
COO?
barkanov@pay2u.ru ?
+7(921)855-06-36

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PAY2U_geofencing