This document discusses PAY2U's geofencing and location-based marketing platform. It highlights how PAY2U uses virtual beacons and geofencing to allow brands and retailers to send coupons and proximity ads to consumers without hardware. PAY2U's software-based approach creates virtual points of interest (POIs) that are stored in the cloud and can target users within a defined area, addressing challenges with hardware-based beacon deployment. The platform has applications for industries including retail, banking, mobile operators, and more.