Whilst my background is in insurance marketing and administration...I have always regarded my speciality as being in direct response marketing...and have been diligent in ensuring that I keep up with the fast pace changes affecting direct response marketing in the internet age.
Today, I function mainly as a coach and mentor to business owners and marketing managers both in the insurance and non insurance field.
The whole area of marketing and media is so wooded that businesses often need a third party to help clarify their vision and directions....show them how to create programs that are measurable and to galvanize the entire organization to achieve their purpose.
Despite everythin...
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