Knowledge:
- Theoretical foundations PR, marketing, sociology, psychology and advertising;
- Methods of marketing research organizations, advertising campaigns and promotions;
- Methodology of organization of the department of advertising;
- Methods of assessing the value of promotional activities.
Skills:
- Data collection, processing information on the market, consumers and competitors;
- SWOT;
- Working with focus groups, planning and conducting an interview / questionnaire;
- Prepare analytical reports.
Specialties: PR, advertising, promotion
Contact Details
Tags
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