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Alex Rees
Alex Rees

This document summarizes the results of a survey by ATTEST on Christmas shopping trends in the UK for 2016. Some key findings include: the most popular gift requests were clothes, money, and Apple products; men preferred money and gaming items while women preferred money, clothes, and perfume; over 50% of respondents will do Christmas shopping on their smartphones; and women tend to purchase gifts earlier than men, with 57% of women buying 3-6 months before compared to 42% of men.

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XMAS RETAIL SURVEY 2016 This year, ATTEST has surveyed active shoppers to identify the hot trends for Christmas 2016, to help with your seasonal planning. What are the hottest gifts this year? Has Brexit effected consumer confidence? New consumer shopping trends. What would you like for Christmas? Question #1 2016 has been a challenging year for Britain, so we started our report by looking to find out how people will treat themselves this Christmas. Attest asked our respondents, what would they like for Christmas? The responses were varied and detailed. The most popular answers revolved around clothes (3% of total responses) and money (7%) with a strong showing from apple products, particularly the iPad (2%) and iPhone 7 (1%). INTRODUCTION www.askattest.com It will come as little surprise that there is a key difference between the genders when it comes to Christmas gifts. The most popular result amongst men was Money (2%) although there were many iterations around gaming systems which if grouped together would prove the most popular and canvas 9% of the responses. The most popular item amongst women was again Money (4%) followed by clothes (2%) and Perfume (1%) and a New Car (1%). Man vs Woman www.askattest.com Male Responses Female Response Question #1 How much are you likely to spend this Christmas compared to last year? Question #2 2016 has been a challenging year for Britain, so we started our report by looking to find out how people will treat themselves this Christmas. Attest asked our respondents, what would they like for Christmas? The responses were varied and detailed. The most popular answers revolved around clothes (3% of total responses) and money (7%) with a strong showing from apple products, particularly the iPad (2%) and iPhone 7 (1%). ATTEST SAYS: www.askattest.com Where will you do your Christmas shopping this year? Question #3 Across the board we have seen smart- phone usage start to eclipse desktop usage in much of our research this year. On average 50% of respondents will be shopping on their smartphone this year. ATTEST SAYS: www.askattest.com Gender Split There is less than a 5% variance across the genders on each of the shopping methods asked about. How do you principally research what to buy for Christmas presents? Question #4 There is clearly an influence that retailers can have on the Christmas gift purchasing process through Online Advertising, with 12% of respondents citing this as a principle influence. ATTEST SAYS: www.askattest.com North South Divide: People from the South-East were one of the least likely to listen to friends recommendations for gifts with only 12% listing this as a principle influence. In the North-West 19% of respondents listed friends as a principle influence. Will you be buying your Christmas presents from the same brands as last year? Question #5 There is a clear increase in loyalty for retailers over brands. Something that could influence future discussions between brands and retailers as prices are squeezed this Christmas following Sterling's decrease in value. ATTEST SAYS: www.askattest.com Will you be buying your Christmas presents from the same retailers as last year? Question #6 When did / will you buy the majority of your Christmas gifts? Question #7 www.askattest.com Battle of the Sexes It's official, women tend to be slightly more organised than men buying their gifts. 57% of women buy their Christmas presents 3-6 months before Christmas day, whilst only 42% of men purchase their presents at this time. 33% of men purchase presents 1-2 weeks before Christmas, whilst only 21% of women leave it this late. Which of these toys do you predict will be the best selling this Christmas? Question #9 Here are our top-picks for the top toys this Christmas, remote control BB8 is out in front, tweet us @askattest to let us know whether you think we've got it right. ATTEST SAYS: www.askattest.com Follow us and stay updated on our latest research. Research and compiled by:

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  • 1. XMAS RETAIL SURVEY 2016 This year, ATTEST has surveyed active shoppers to identify the hot trends for Christmas 2016, to help with your seasonal planning. What are the hottest gifts this year? Has Brexit effected consumer confidence? New consumer shopping trends. What would you like for Christmas? Question #1 2016 has been a challenging year for Britain, so we started our report by looking to find out how people will treat themselves this Christmas. Attest asked our respondents, what would they like for Christmas? The responses were varied and detailed. The most popular answers revolved around clothes (3% of total responses) and money (7%) with a strong showing from apple products, particularly the iPad (2%) and iPhone 7 (1%). INTRODUCTION www.askattest.com It will come as little surprise that there is a key difference between the genders when it comes to Christmas gifts. The most popular result amongst men was Money (2%) although there were many iterations around gaming systems which if grouped together would prove the most popular and canvas 9% of the responses. The most popular item amongst women was again Money (4%) followed by clothes (2%) and Perfume (1%) and a New Car (1%). Man vs Woman www.askattest.com Male Responses Female Response Question #1 How much are you likely to spend this Christmas compared to last year? Question #2 2016 has been a challenging year for Britain, so we started our report by looking to find out how people will treat themselves this Christmas. Attest asked our respondents, what would they like for Christmas? The responses were varied and detailed. The most popular answers revolved around clothes (3% of total responses) and money (7%) with a strong showing from apple products, particularly the iPad (2%) and iPhone 7 (1%). ATTEST SAYS: www.askattest.com Where will you do your Christmas shopping this year? Question #3 Across the board we have seen smart- phone usage start to eclipse desktop usage in much of our research this year. On average 50% of respondents will be shopping on their smartphone this year. ATTEST SAYS: www.askattest.com Gender Split There is less than a 5% variance across the genders on each of the shopping methods asked about. How do you principally research what to buy for Christmas presents? Question #4 There is clearly an influence that retailers can have on the Christmas gift purchasing process through Online Advertising, with 12% of respondents citing this as a principle influence. ATTEST SAYS: www.askattest.com North South Divide: People from the South-East were one of the least likely to listen to friends recommendations for gifts with only 12% listing this as a principle influence. In the North-West 19% of respondents listed friends as a principle influence. Will you be buying your Christmas presents from the same brands as last year? Question #5 There is a clear increase in loyalty for retailers over brands. Something that could influence future discussions between brands and retailers as prices are squeezed this Christmas following Sterling's decrease in value. ATTEST SAYS: www.askattest.com Will you be buying your Christmas presents from the same retailers as last year? Question #6 When did / will you buy the majority of your Christmas gifts? Question #7 www.askattest.com Battle of the Sexes It's official, women tend to be slightly more organised than men buying their gifts. 57% of women buy their Christmas presents 3-6 months before Christmas day, whilst only 42% of men purchase their presents at this time. 33% of men purchase presents 1-2 weeks before Christmas, whilst only 21% of women leave it this late. Which of these toys do you predict will be the best selling this Christmas? Question #9 Here are our top-picks for the top toys this Christmas, remote control BB8 is out in front, tweet us @askattest to let us know whether you think we've got it right. ATTEST SAYS: www.askattest.com Follow us and stay updated on our latest research. Research and compiled by: