B2C and B2B performance-driven marketing professional with close to 20 years of local and regional experience in IT and telecommunications (ICT) industry. Proven abilities in strategic planning, project and campaign management and executions.
Mature with change agent mindset and a "can do" attitude, Alice has worked in multinational corporations like Microsoft, Singtel, Western Digital (WD) targeting at market segments ranging from Consumer to Small & Medium Businesses and mid-size Enterprises. With a challenger mindset, she also excelled in a different industry and pushed the envelope of creating new demands and brand perception for a commodity product like office paper.
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