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Organization / Workplace
Pakistan Pakistan
Occupation
Marketing Manager Soft Drinks at Tetra Pak Pakistan
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About
BSC (Hons) graduate from the Lahore University of Management Sciences (LUMS) and Executive MBA from Lahore School of Economics (LSE) with a dual major in Marketing & Finance.
Currently looking after Category Management for Soft Drinks Category. Core area of focus includes identifying and driving implementation of category growth opportunities through Customers based on Consumer insights, emerging market and consumer trends, retail landscape, and market potential
Specialties: Marketing Strategies, Brand Positioning, Target Market Segmentation, Online and DTCC Brand Activation, Consumer Behaviour, Consumer research, Advertising Campaign Planning & Development, Campaign testing and post c...
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