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MARKETING TO COLLEGE STUDENTS Ali Maresh, University of Wisconsin Oshkosh  [email_address]
Outline Part I Word of Mouth Marketing Part II Social Media Part III Marketing Resources on Campus
Part I: Word of Mouth Marketing WOMM is used to generate a buzz about your event Buzz = infections chatter What is the purpose of your event? How will students benefit from your event? Realize that not all students will respond to your message
Targeting Your Audience Who are you trying to reach? Upperclassman? Business majors? Non-traditional students?
Targeting Your Audience Think about your message/event Decide which students will be interested based on the following: Year in school Major Class Selection (upper level courses) Are they members of clubs or organizations? Opportunity to attend meetings
Student Involvement These students need to. Have an invested interest in your event Be willing to commit their time Promote your event to their peers
Street Team Marketing Street team is a term used in marketing to describe a group of people who hit the streets (hit the campus) promoting an event or a product.  The students that make up the street  teams are known as Brand ambassadors.
Street Team Marketing What makes a street team effective? Knowledge of the event Know ALL the details Up the buzz factor Generate excitement Teams of two or more The bigger the street team, the more of an impact they will make
Guerrilla Marketing Tactics Sidewalk chalk/spray chalk Dress up! Giveaways: brand it with your message Handbills with candy
Success Story Study Abroad Ambassador Team (SAAT) Student organization SAAT hosted the Spring 2009 Study Abroad Fair 30 SAAT members SAAT helped with: Decorating tables Street team promotions Worked promotional tables Classroom Visits Total: 80 visits
Part II: Social Media
Connecting to Students Your Website www.facebook.com www.blogger.com www.youtube.com   www.flickr.com   www.twitter.com
Social Networking Sites: Update regularly  Provide useful content for students Dont just make noise It does matter  how many friends or followers you have How do you get friends and followers? Build relationships with the students
Personalize profile page Friend for a purpose When you friend  send a message Create: Events, Pages, Groups
 What are you doing? Provide useful content Tweets Tweet for a reason Tweet daily Tweet in your email signature Ali Maresh Reeve Marketing Assistant [email_address] Twitter: @alimaresh
Video Sharing:  Post all relevant videos on YouTube Appealing title: How to get a job Promotional Videos iMovie
Photo Sharing: Create albums of photos for students to view and download at high quality Upload photos of students at events Ability to upload Flickr slideshow to your website
Blogs: Blog about information that college students care about Post photos/videos to personalize your blog
Part III: Marketing Resources CampusVision Email ppt. or jpg. Image to  [email_address] Concourse tables in the union Contact reeve reservations Display Cases Polk Poster Distribution Mass emails
@alimaresh Ali Maresh alimaresh In Progress: www.alimaresh.com Contact Information

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Marketing to College Students

  • 1. MARKETING TO COLLEGE STUDENTS Ali Maresh, University of Wisconsin Oshkosh [email_address]
  • 2. Outline Part I Word of Mouth Marketing Part II Social Media Part III Marketing Resources on Campus
  • 3. Part I: Word of Mouth Marketing WOMM is used to generate a buzz about your event Buzz = infections chatter What is the purpose of your event? How will students benefit from your event? Realize that not all students will respond to your message
  • 4. Targeting Your Audience Who are you trying to reach? Upperclassman? Business majors? Non-traditional students?
  • 5. Targeting Your Audience Think about your message/event Decide which students will be interested based on the following: Year in school Major Class Selection (upper level courses) Are they members of clubs or organizations? Opportunity to attend meetings
  • 6. Student Involvement These students need to. Have an invested interest in your event Be willing to commit their time Promote your event to their peers
  • 7. Street Team Marketing Street team is a term used in marketing to describe a group of people who hit the streets (hit the campus) promoting an event or a product. The students that make up the street teams are known as Brand ambassadors.
  • 8. Street Team Marketing What makes a street team effective? Knowledge of the event Know ALL the details Up the buzz factor Generate excitement Teams of two or more The bigger the street team, the more of an impact they will make
  • 9. Guerrilla Marketing Tactics Sidewalk chalk/spray chalk Dress up! Giveaways: brand it with your message Handbills with candy
  • 10. Success Story Study Abroad Ambassador Team (SAAT) Student organization SAAT hosted the Spring 2009 Study Abroad Fair 30 SAAT members SAAT helped with: Decorating tables Street team promotions Worked promotional tables Classroom Visits Total: 80 visits
  • 12. Connecting to Students Your Website www.facebook.com www.blogger.com www.youtube.com www.flickr.com www.twitter.com
  • 13. Social Networking Sites: Update regularly Provide useful content for students Dont just make noise It does matter how many friends or followers you have How do you get friends and followers? Build relationships with the students
  • 14. Personalize profile page Friend for a purpose When you friend send a message Create: Events, Pages, Groups
  • 15. What are you doing? Provide useful content Tweets Tweet for a reason Tweet daily Tweet in your email signature Ali Maresh Reeve Marketing Assistant [email_address] Twitter: @alimaresh
  • 16. Video Sharing: Post all relevant videos on YouTube Appealing title: How to get a job Promotional Videos iMovie
  • 17. Photo Sharing: Create albums of photos for students to view and download at high quality Upload photos of students at events Ability to upload Flickr slideshow to your website
  • 18. Blogs: Blog about information that college students care about Post photos/videos to personalize your blog
  • 19. Part III: Marketing Resources CampusVision Email ppt. or jpg. Image to [email_address] Concourse tables in the union Contact reeve reservations Display Cases Polk Poster Distribution Mass emails
  • 20. @alimaresh Ali Maresh alimaresh In Progress: www.alimaresh.com Contact Information