"Graduated from Sup de Co Reims in 2000, Laurent Aliphat joined the Volkswagen Group France as Customer Marketing Manager for VW brand in charge of direct marketing, loyalty and Internet activity. In 2003, appointed Customer Marketing Manager for the Audi brand in charge of retention strategy, maintaining databases, plus BtoB and VO advertising.
In January 2005, Fiat France appointed him Head of the Fiat national advertising, media and digital for Fiat, Lancia and Alfa Romeo.
In July 2011, he joined Renault when the Digital Factory has been launched, as Head of Digital Performance Department that manages Analytics, Search and e-reputation of the group's brands globally, to give a reading ...
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
