As the only creative on a three-member marketing team, I maintain the integrity of Gregory鈥檚 graphical presence worldwide. Hired at the beginning of a rebranding initiative, I quickly took over responsibility of the strategic development of brand standards for implementing a new global identity. I establish the conceptual and stylistic direction for photographers, videographers, illustrators, graphic designers, printers and anyone else involved in the creative process. I collaborate with product designers to develop custom product packaging, and ensure on-product graphics are in-line with brand standards. I routinely assist the sales team with the development of seasonal-use documents....
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