Since the beginning of my professional career, my profile has been focused on the analysis, definition, and establishment of strategies; as well as on the implementation of tactics within the company.
Hybrid between data analysis, and business process development, in order to optimize results.
More than 16 years working in the information technology sector.
Nowadays, I am focused in the digital world: Lover of digital media, and of the industry of the online market.
Premises that I take into account on my work:
o I am based on the company's Brand Book: what we must keep, what we must lose, and what we must add
o Always taking into account the strategic system: Identity, Values, Culture,...
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