Personal Information
Organization / Workplace
Cape Town Area, South Africa South Africa
Occupation
Chief Marketing Officer at RainFin (Pty) Ltd
Industry
Finance / Banking / Insurance
Website
About
I have comprehensive experience in Through The Line (TTL) Marketing gained whilst working at established, global multinationals. In addition, I have extensive consulting experience gained in a venture I co-founded i.e. TheFuturesMuse Media Company, established and exited. Experience encompasses both strategy and operations relating to the development and implementation of: business strategies, value propositions aligned to customer needs and market penetration strategies, leveraging traditional channels and digital ecosystems.
Accomplished and refined skills relating to management of brands and/or businesses: Profit & Loss statements and Brand Health Indicators. Strategies deployed in...
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