I am a digital marketing consultant and coach, entrepreneur and founder of Reform, a specialist digital management consulting firm, and Mentoring Digital Minds, a professional development business for the digital industry.
I have nearly twenty years' digital media, marketing and professional services experience.
I started out in the dot com boom, buying and selling digital advertising, then went on to build digital marketing services teams, while lobbying for digital media best practice and standardisation (I was Founding Chair of the IPA's Search Group in 2007 and was subsequently invited to develop the IPA Search Certificate in 2009 - to this day the only search marketing qualifica...