Personal Information
Organization / Workplace
Amsterdam Area, Netherlands Netherlands
Occupation
Director, Go to Market, Business Services at Liberty Global
Industry
Telecom / Mobile
About
Experienced B2B Marketing Director delivering several successful global marketing launches of multi-million dollar technical products in diverse, competitive industries
I focus on marketing performance improvement so the companies I work with benefit from faster customer adoption rates and shorter time to profitability. My specialty is bridging the gap between technical product development teams and marketing/sales to define compelling value propositions that drive customer engagement and increased sales.
Specialties: B2B marketing of technical products from strategy formulation to integrated campaign execution, value proposition creation, branding, pricing, sales enablement, lead to...
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