Amanda Todorovich (@amandatodo) is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country (health.clevelandclinic.org). Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity News. With more than 15 years of storytelling experience, Amanda is passionate about finding innovative ways to leverage every piece of content her team produces.