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Ourense Area, Spain, Galicia Spain

UVigo Professor, Bridge Mediatech Founder

Advertising / Marketing / PR

I'm marketing professor at University of Vigo, focusing my work in explain and analyze how the digital culture and the intensive and extensive use of internet is changing consumers, markets, business models .... I like to participate in entrepreneurship projects as Bridge Mediatech, a lean startup process leading universalization of the use of useful data by TV an radio broadcasters. Specialties: digital marketing, mobile marketing, incorporate useful data to business decisions, new business models, entrepreneurship