SURVEY PARAMETERS FOR THE USE OF VEHICLES RENTAL
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This document outlines the parameters for surveying the use of rental vehicles in Indonesia. It examines the car rental market by regional distribution, company size, number of vehicles rented, vehicle manufacturer, vehicle type, needed software modules, customer type, rental purpose, how customers find information, advertising and publication methods. Key findings include that Toyota vehicles account for 58% of the rental fleet, SUVs are the most common vehicle type, and business and vacation purposes are the primary reasons for renting vehicles.
SURVEY PARAMETERS FOR THE USE OF VEHICLES RENTAL
- 1. SURVEY PARAMETERS FOR THE USE OF RENTAL VEHICLES Prepared By : Anang Fahmi Syarif amik@pilarmedia.com 1
- 2. Indonesia Car Rental Market's Share By By By By By By By By By By Regional Company Schale Number Of Vehicles Rentaled Vehicles Factory Car Type Modul Needs Customer Purpose of Rent Search Information Publication 2
- 4. By Company Schale Personal Small Company Medium Company Big Company 4
- 5. By Number Of Vehicles Rentaled 5
- 6. By Vehicles Factory Mount 9% 0% 10% Toyota Toyota Honda 23% Suzuki Isuzu Daihatsu Etc 58% Honda Suzuki Isuzu Daihatsu Etc 6
- 8. By Softwares Modul Needs Need 9% 0% 10% Market Place 23% 58% Booking Management Operational Management Inventory Modul Financial Journal 8
- 10. By Purpose of Rent COUNT 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 Business Purpose Vacation Purpose Family Gathering Purpose Personal Purpose Series 1 10
- 11. By Search Information Get Information Yellow Page Friends Search Engine Market Place Company's Partners Database 11
- 12. By Publication Offline Media Advertising (Newspaper, Brosur, yellow page) Personal/Company Website Online Market Places Online Media Advertising Verbal Communication Social Media 12
- 13. ETC Cooming soon for update 13
Editor's Notes
- By RegionalIDNameJumlah PendudukSebaran KendaraanAsumsi Jumlah Perusahaan rental
- By Company SchalePersonalSmall CompanyMedium CompanyBig Company
- By Number Of Vehicles RentaledUnder 5 CarsBetween 5-10 CarsBetween 10-20 CarsMore than 20 Cars
- By Vehicles FactoryBy factoryToyotaHondaSuzukiIsuzuDaihatsuEtc
- By Car Type SUVSedan
- By Modul NeedsMarket PlaceBooking ManagementOperational ManagementInventory ModulFinancial Journal
- By CustomerAnyone who uses this servicePersonalCompany
- By Purpose of RentBusiness PurposeVacation PurposeFamily Gathering PurposePersonal Purpose
- By Search InformationYellow PageFriendsSearch EngineMarket PlaceCompany's Partners Database
- By PublicationOffline Media Advertising (Newspaper, Brosur, yellow page)Personal/Company WebsiteOnline Market PlacesOnline Media AdvertisingVerbal CommunicationSocial Media