2013 - A Year of Inbound Marketing
This document discusses the transformation from outbound to inbound marketing that occurred in 2013. It defines inbound marketing as relying on earning people's interest rather than buying it, using tactics like SEO, blogging, social media, and targeted landing pages. Inbound marketing has higher response rates and lower costs than outbound marketing approaches. The key is shifting to a mindset of building relationships rather than just telling and selling. Companies need to focus on spreading as a brand on social media to help people and build value in order to get identified as a brand and higher conversions. The year 2013 was about transforming from good to great by sharing content that people want rather than shouting, and getting found rather than making people find you.
2013 - A Year of Inbound Marketing
- 1. 2013 A year of Inbound Marketing A Perspective from Online Marketing Presented by : Amish Keshwani (Innovative SEO)
- 2. Its time to Transform Marketing Image credit : Hubspot
- 3. the Internet has turned what used to be controlled, one- way message into a real-time dialogue with millions.
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- 7. Search engines, blogging & other Internet trends have fundamentally transformed the way people & businesses purchase products.
- 8. Audiences everywhere are tough. They dont have time to be bored or brow beaten by orthodox, old-fashioned advertising. Today, the goal of marketing needs to be to get found by customers when they are looking, not get in their face Image credit : Hubspot
- 9. We need to stop interrupting & be what people are interested in. aka, Inbound Marketing
- 10. What is Inbound Marketing ? Any marketing tactic that relies on earning peoples interest instead of buying it; the key to marketing transformation.
- 11. Marketing Needs to Adapt Outbound Marketing Inbound Marketing Inside Sales SEO Telemarketing Pay per click Tradeshows Blogging / Blogosphere Seminars Social Media / Buzz Print Advertising Targeted Landing Pages Direct mail/email Marketing Analytics
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- 15. Marketing Needs to Adapt Outbound Marketing Inbound Marketing Low response rate (1-5%) High response rate (20-50%) Expensive / Wasteful Low cost / High ROI Becoming more difficult Wide open playing field Interruption based Permission based
- 16. What we really need is, a mindset shift that will make us relevant to todays consumers, A mindset shift from telling & selling to building relationships And How we can do that ?
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- 22. 2013 : Companies needs to focus more on spread out as a BRAND to get higher conversions. Social Media is about building relationships, to help, to add value in the lives of people to start getting identified as a BRAND. BRAND is What people think about You. BRAND always has high weight over other be it SEO, BLOG or any other form of Online Marketing. BRAND always has 1 message to share which gets reflected by the content it has. What kind of Content We share & How we share makes the difference
- 23. All Team has to participate for a common GOAL Image credit : Hubspot
- 24. 2013 A year about bringing TRANSFORMATION Transformation from being GOOD to GREAT Transformation from Shouting to Sharing Transformation from Content to Resource Transformation from Industry centered approach to People centered approach Transformation from FIND ME to GET FOUND Transformation from Buy Me to I know What U Want Transform to Brand which says : I care about what you want
- 25. THANK YOU! For any queries, please reach out to, Amish Keshwani Email : amish@innovativeseo.net http://www.innovativeseo.net http://www.linkedin.com/in/amishkeshwani