ݺߣ

ݺߣShare a Scribd company logo

Top Branding Campaigns @ Coffee Day

•
•
A
amit_coffeeday

This document summarizes numerous marketing campaigns run by various brands at cafe locations. Some key details include: - Campaigns ranged from 1 month to 1 year in duration and involved between 10-200 cafes. - Touchpoints included tent cards, standees, visuals, promotions, and product demos. - Campaign objectives focused on new product/service launches, branding, customer engagement, and lead generation. - Many campaigns integrated products into cafe offerings or had promoters interact with customers.

1 of 67
Downloaded 96 times
Top Campaigns
Brands
Brands
Toyota Campaig n Obje c tive : New car launch “Etios” Campaig n Duratio n : 2 Months S c o pe Of Cafe s : 180 cafes and 60 Xpress outlets Campig n Dynamic s : Database collection, immediate gratification of coffee coupon to the customer.(111000+le ads g e ne rate d) To uc h Po ints At Cafe s : Dangler, drop box, table sticker, leaflets, coupons
Toyota Dangler Table Mat
Toyota Leaflet Drop Box Free Coffee Coupon
Axe Campaig n Obje c tive : Axe Twist Launch “New Fragrance” Campaig n Duratio n :1 Months S c o pe Of Cafe s : 50 Cafes Campig n Dynamic s : TRI COLOR BEVERAGE “AXE Twist”, on Purchase Of 2 Beverages 1 AXE Glass Free, also With Every Beverage A Fragrance Card Was Given Out To Each Customer. To uc h Po ints At Cafe s :Tent Cards / Coasters / Fragrance Cards / 2 Drinks Free Glass
Axe Tent Card Axe Beverage- Twister
Bajaj Pulsar Campaig n Obje c tive : Bike re-launch “pulsar 135cc” Campaig n Duratio n : 1 Month S c o pe o f Cafe s : 35 Cafes for bike display,150 cafes for static visibility. Camping Dynamic s : Lead generation through promoter in 35 cafes and branding exercise. (7500 le ads g e ne rate d) To uc h Po ints at Cafe s : Standee , bike display, promoter, tent card on tables.
Bajaj Pulsar Bike Display
Bajaj Pulsar Standee
Bajaj Pulsar Tent Cards
Nissan Micra Campaig n Obje c tive : New car launch “Micra” Campaig n Duratio n : 1 Months S c o pe o f Cafe s : 150 Cafes. Campig n Dynamic s : Branding at cafes. To uc h Po ints at Cafe s : Tent card on tables
Nissan Micra Tent Cards
Nike Campaig n Obje c tive : New sports apparel launch Campaig n Duratio n: 1 Months S c o pe o f Cafe s : 70 Cafes. Campig n Dynamic s : “Q-codes” on wall visual and standee for customer downloads to account for clicks on print media.(Q – codes technology was used in a medium for the first time) To uc h Po ints at Cafe s : Wall visual and standee at cafes
Nike Wall Visual
Nike Standee
Cadbury 5 Star Campaig n Obje c tive : Customer Engagement For Fun Aspect Of The Brand. Campaig n Duratio n : 1 Month S c o pe Of Cafe s : 200 CAMPIGN Dynamic s : Each Table Had A J igsaw Puzzle To Be Solved For A Contest And Winners Were Gratified By The Brand. To uc h Po ints At Cafe s : J igsaw Puzzle Mat At The Tables
Cadbury 5 Star Cadbury Puzzle
Cadbury 5 Star Table Mat
X-Box Campaig n Obje c tive : To reach out to the customer for product experience. “GAMING ZONE” Campaig n Duratio n : 6 MONTHS S c o pe o f Cafe s : 10 Campig n Dynamic s : The customer could play the games on X BOX and would share their feedback.(very prime high footfall cafes were targeted and there was immense response to the gaming zone) To uc h Po ints at Cafe s : table sticker with play creative, X Box installed at cafes.
X-Box Kiosk
X-Box Kiosk
ITC- Fiama Campaig n Obje c tive :Product And Brand Launch Campaig n Duratio n : 2 Months S c o pe o f Cafe s : 150 Cafes Campaig n Dynamic s : To Target All Female Customer Walk Ins At Cafes With Instant Gratification By The Brand. To uc h Po ints at Cafe s : Sampling Of Fiama/ Vivel Gift Packs To Female Customers/Wall visuals/Standee/Tent Cards/Drop Box Contest Forms.
ITC- Fiama Wall Visual Drop Box Standee
ITC- Fiama Sampling Poster Tent Card Leaflet
Sony- PSP Campaig n Obje c tive : To venture an interesting campaign that could establish direct contact with the customers. Campaig n Duratio n : 1 month S c o pe o f Cafe s : 60 Cafes Campaig n Dynamic s : Sony PSP was installed at all tables for the customer to experience the product. To uc h Po ints at Cafe s : Promoter/tent card/floor sticker
Sony- PSP Tent Card Floor Stickers
Sony- PSP Tent Card
HUL- Fair & Lovely Campaig n Obje c tive : Product & brand launch “forget marks” Campaig n Duratio n: 45 Days S c o pe o f Cafe s ; 125 Cafes Campig n Dynamic s : From a teaser at the café to direct customer contact to emphasis “forget marks” To uc h Po ints at Cafe s : Dangler/ tissue paper holder/ tent card/ push pull
HUL- Fair & Lovely Danglers
HUL- Fair & Lovely Push- Pull Tissue Paper
Logitech Campaig n Obje c tive : Product launch “MP3” Campaig n Duratio n: 1 Month S c o pe o f Cafe s : 16 Cafes Campig n Dynamic s : A promoter would approach the interested customers to explain the product features To uc h Po ints at Cafe s : Kiosk & promoter/ danglers / push/pull stickers on the front glass façade / table stickers – on all the tables
Logitech Push- Pull Kiosk
Vodafone Campaig n Obje c tive : “Blackberry blast-we’re the blackberry boys” Campaig n Duratio n : 2 Months S c o pe o f Cafe s : 150 Cafes To uc h Po ints at Cafe s : Glass façade poster on the entrance door / tent card/ poster on notice board.
Vodafone Tent Card Poster Glass Facade
Samsung Campaig n Obje c tive : Launch of a handset “ Brand launch” Campaig n Duratio n: 1Year S c o pe o f Cafe s : 100 Cafes Campig n Dynamic s : Static branding for new handset launch. To uc h Po ints at Cafe s : Wall visual /branding for static visibility
Samsung Wall Visual
Apple I Mac Campaig n Obje c tive : Launch of I-Mac “product launch” Campaig n Duratio n : 1 Month S c o pe Of Cafe s : 55 Cafes Campaig n Dynamic s : The promoter was interacting with the customers to showcase the features of the product. To uc h Po ints At Cafe s : Kiosk, standee, leaflets, promoter, tent card
Apple I Mac Standee Tent Card Leaflet
Tata Photon Campaig n Obje c tive : New service launch ( data card-photon+) Campaig n Duratio n : 1 Month S c o pe o f Cafe s : 121 Cafes Campaig n Dynamic s : Photon demo at cafes where the promoter interacted for leads and explaining product features. To uc h Po ints at Cafe s : Bill folder sticker / standee / badges on team member / kiosk/promoter
Tata Photon Standee Promoter
MTS Campaig n Obje c tive : To promote the new service launched and to generate leads. Campaig n Duratio n : 3 Months S c o pe o f Cafe s : 150 Cafes Campaig n Dynamic s : The promoter explained the features and the customer could access the demo and all the leads were converted on spot. To uc h Po ints at Cafe s : Interactive kiosk / promoter / sale of products
MTS Tent Card Promoter & Kiosk
Croma Campaig n Obje c tive : Awareness of Croma outlet and offers in vicinity. Campaig n Duratio n : Annual S c o pe af Cafe s : Annual deal Campig n Dynamic s : Store to store branding for each Croma outlet that opens near CCD. To uc h Po ints at Cafe s : Table stickers/standees with leaflets for latest offers.
Croma Table Sticker
Yahoo Campaig n Obje c tive : To promote new applications on yahoo. Campaig n Duratio n: 2 Months S c o pe o f Cafe s : 50 Cafes Campaig n Dynamic s : Every customer contact was established with a coaster with each beverage and there were heavy download of the application. To uc h Po ints at Cafe s : Coasters with every beverage and blu-fi downloads.
Yahoo Leaflet
ZEE T.V- Sa Re Ga Campaig n Obje c tive : Promoting the show and the SMS contest. Campaig n Duratio n: 1 Month S c o pe o f Cafe s : 120 Cafes Campaig n Dynamic s : Mike danglers to create the singers zone at cafes. To uc h Po ints at Cafe s : Mike danglers / tent cards contest contestant / Ahmedabad Bhopal/finale gift hamper / the winner of the contest got the opportunity to attend the finale and was given a hamper by the special guest of the show.
ZEE T.V- Sa Re Ga Dangler Tent Card
ZEE T.V- Sa Re Ga Mike Danglers Standee
Airtel Broadband Campaig n Obje c tive : To launch new services of Airtel Campaig n Duratio n: 1 Month S c o pe o f Cafe s : 150 Cafes Campaig n Dynamic s : To reach out to customers at cafes for new service launch. To uc h Po ints at Cafe s : Tent cards at cafes
Airtel Broadband Tent Card
Tata Indicom Campaig n Obje c tive : To Create Awareness. Campaig n Duratio n: 1 Mo nth S c o pe o f Cafe s : 100 Cafes Campaig n Dynamic s : Promoter Would Explain The New Features, Applications, services. To uc h Po ints at Cafe s : Interactive Table Kiosk For Customers To Access Demo In Groups.
Tata Indicom Table Kiosk
Ceat Campaig n Obje c tive : To spread the awareness of “Superior Bike Grip Tyres” Campaig n Duratio n: 3 Months S c o pe o f Cafe s : 150 Cafes Campaig n Dynamic s : The tent card attracted the customer mobile without causing any harm to the devices, an exclusive hot beverage was served in winter season in Ceat mugs/to further engage the customers there was a coffee table book guide of safe driving To uc h Po ints at Cafe s : Ceat ceramic cups with hot beverage/magic pad tent cards/coffee table book
Ceat Ceat Mugs Ceat Beverage Coffee Table Book
Fastrack Campaig n Obje c tive : Eye-gear and watches launch Campaig n Duratio n: 1 Month S c o pe o f Cafe s : 70 Cafes Campaig n Dynamic s : Static visibility of Fastrack youth products at cafes To uc h Po ints at Cafe s : Wall visual/ standee/ table sticker
Fastrack Chairback Standee Leaflet
Fastrack Wall Visual Table Sticker Tent Card
Maybelline Campaig n Obje c tive : New product launch “Whitestay UV” Campaig n Duratio n: 1 Month S c o pe o f Cafe s : 120 Cafes Campaig n Dynamic s : Kappi Nirvana – beverage integration with Maybelline. To uc h Po ints at Cafe s : Danglers/side menu card promoting the beverage-Kappi Nirvana / standee and bill counter tent card.
Maybelline Dangler Standee
Maybelline Side Menu Card Leaflet & Tent Card Bill Counter Tent Card
Hulk- Movie Campaign Objective: Movie promotion. “Incredible hulk” Campaign Duration: 1 month Scope of Cafes: 130 cafes Campign Dynamics: Beverage integration “hulk sponsored-green apple soda” Touch Points at Cafes: Danglers /table sticker/ hulk goodies – C.D and Hulk shape pens Ith every beverage/ hulk – green apple soda.
Hulk- Movie Table Sticker Sample
Hulk- Movie Dangler
Top Branding Campaigns @ Coffee Day

More Related Content

Top Branding Campaigns @ Coffee Day

  • 4. Toyota Campaig n Obje c tive : New car launch “Etios” Campaig n Duratio n : 2 Months S c o pe Of Cafe s : 180 cafes and 60 Xpress outlets Campig n Dynamic s : Database collection, immediate gratification of coffee coupon to the customer.(111000+le ads g e ne rate d) To uc h Po ints At Cafe s : Dangler, drop box, table sticker, leaflets, coupons
  • 5. Toyota Dangler Table Mat
  • 6. Toyota Leaflet Drop Box Free Coffee Coupon
  • 7. Axe Campaig n Obje c tive : Axe Twist Launch “New Fragrance” Campaig n Duratio n :1 Months S c o pe Of Cafe s : 50 Cafes Campig n Dynamic s : TRI COLOR BEVERAGE “AXE Twist”, on Purchase Of 2 Beverages 1 AXE Glass Free, also With Every Beverage A Fragrance Card Was Given Out To Each Customer. To uc h Po ints At Cafe s :Tent Cards / Coasters / Fragrance Cards / 2 Drinks Free Glass
  • 8. Axe Tent Card Axe Beverage- Twister
  • 9. Bajaj Pulsar Campaig n Obje c tive : Bike re-launch “pulsar 135cc” Campaig n Duratio n : 1 Month S c o pe o f Cafe s : 35 Cafes for bike display,150 cafes for static visibility. Camping Dynamic s : Lead generation through promoter in 35 cafes and branding exercise. (7500 le ads g e ne rate d) To uc h Po ints at Cafe s : Standee , bike display, promoter, tent card on tables.
  • 11. Bajaj Pulsar Standee
  • 12. Bajaj Pulsar Tent Cards
  • 13. Nissan Micra Campaig n Obje c tive : New car launch “Micra” Campaig n Duratio n : 1 Months S c o pe o f Cafe s : 150 Cafes. Campig n Dynamic s : Branding at cafes. To uc h Po ints at Cafe s : Tent card on tables
  • 14. Nissan Micra Tent Cards
  • 15. Nike Campaig n Obje c tive : New sports apparel launch Campaig n Duratio n: 1 Months S c o pe o f Cafe s : 70 Cafes. Campig n Dynamic s : “Q-codes” on wall visual and standee for customer downloads to account for clicks on print media.(Q – codes technology was used in a medium for the first time) To uc h Po ints at Cafe s : Wall visual and standee at cafes
  • 16. Nike Wall Visual
  • 18. Cadbury 5 Star Campaig n Obje c tive : Customer Engagement For Fun Aspect Of The Brand. Campaig n Duratio n : 1 Month S c o pe Of Cafe s : 200 CAMPIGN Dynamic s : Each Table Had A J igsaw Puzzle To Be Solved For A Contest And Winners Were Gratified By The Brand. To uc h Po ints At Cafe s : J igsaw Puzzle Mat At The Tables
  • 19. Cadbury 5 Star Cadbury Puzzle
  • 21. X-Box Campaig n Obje c tive : To reach out to the customer for product experience. “GAMING ZONE” Campaig n Duratio n : 6 MONTHS S c o pe o f Cafe s : 10 Campig n Dynamic s : The customer could play the games on X BOX and would share their feedback.(very prime high footfall cafes were targeted and there was immense response to the gaming zone) To uc h Po ints at Cafe s : table sticker with play creative, X Box installed at cafes.
  • 24. ITC- Fiama Campaig n Obje c tive :Product And Brand Launch Campaig n Duratio n : 2 Months S c o pe o f Cafe s : 150 Cafes Campaig n Dynamic s : To Target All Female Customer Walk Ins At Cafes With Instant Gratification By The Brand. To uc h Po ints at Cafe s : Sampling Of Fiama/ Vivel Gift Packs To Female Customers/Wall visuals/Standee/Tent Cards/Drop Box Contest Forms.
  • 25. ITC- Fiama Wall Visual Drop Box Standee
  • 26. ITC- Fiama Sampling Poster Tent Card Leaflet
  • 27. Sony- PSP Campaig n Obje c tive : To venture an interesting campaign that could establish direct contact with the customers. Campaig n Duratio n : 1 month S c o pe o f Cafe s : 60 Cafes Campaig n Dynamic s : Sony PSP was installed at all tables for the customer to experience the product. To uc h Po ints at Cafe s : Promoter/tent card/floor sticker
  • 28. Sony- PSP Tent Card Floor Stickers
  • 30. HUL- Fair & Lovely Campaig n Obje c tive : Product & brand launch “forget marks” Campaig n Duratio n: 45 Days S c o pe o f Cafe s ; 125 Cafes Campig n Dynamic s : From a teaser at the café to direct customer contact to emphasis “forget marks” To uc h Po ints at Cafe s : Dangler/ tissue paper holder/ tent card/ push pull
  • 31. HUL- Fair & Lovely Danglers
  • 32. HUL- Fair & Lovely Push- Pull Tissue Paper
  • 33. Logitech Campaig n Obje c tive : Product launch “MP3” Campaig n Duratio n: 1 Month S c o pe o f Cafe s : 16 Cafes Campig n Dynamic s : A promoter would approach the interested customers to explain the product features To uc h Po ints at Cafe s : Kiosk & promoter/ danglers / push/pull stickers on the front glass façade / table stickers – on all the tables
  • 35. Vodafone Campaig n Obje c tive : “Blackberry blast-we’re the blackberry boys” Campaig n Duratio n : 2 Months S c o pe o f Cafe s : 150 Cafes To uc h Po ints at Cafe s : Glass façade poster on the entrance door / tent card/ poster on notice board.
  • 36. Vodafone Tent Card Poster Glass Facade
  • 37. Samsung Campaig n Obje c tive : Launch of a handset “ Brand launch” Campaig n Duratio n: 1Year S c o pe o f Cafe s : 100 Cafes Campig n Dynamic s : Static branding for new handset launch. To uc h Po ints at Cafe s : Wall visual /branding for static visibility
  • 38. Samsung Wall Visual
  • 39. Apple I Mac Campaig n Obje c tive : Launch of I-Mac “product launch” Campaig n Duratio n : 1 Month S c o pe Of Cafe s : 55 Cafes Campaig n Dynamic s : The promoter was interacting with the customers to showcase the features of the product. To uc h Po ints At Cafe s : Kiosk, standee, leaflets, promoter, tent card
  • 40. Apple I Mac Standee Tent Card Leaflet
  • 41. Tata Photon Campaig n Obje c tive : New service launch ( data card-photon+) Campaig n Duratio n : 1 Month S c o pe o f Cafe s : 121 Cafes Campaig n Dynamic s : Photon demo at cafes where the promoter interacted for leads and explaining product features. To uc h Po ints at Cafe s : Bill folder sticker / standee / badges on team member / kiosk/promoter
  • 42. Tata Photon Standee Promoter
  • 43. MTS Campaig n Obje c tive : To promote the new service launched and to generate leads. Campaig n Duratio n : 3 Months S c o pe o f Cafe s : 150 Cafes Campaig n Dynamic s : The promoter explained the features and the customer could access the demo and all the leads were converted on spot. To uc h Po ints at Cafe s : Interactive kiosk / promoter / sale of products
  • 44. MTS Tent Card Promoter & Kiosk
  • 45. Croma Campaig n Obje c tive : Awareness of Croma outlet and offers in vicinity. Campaig n Duratio n : Annual S c o pe af Cafe s : Annual deal Campig n Dynamic s : Store to store branding for each Croma outlet that opens near CCD. To uc h Po ints at Cafe s : Table stickers/standees with leaflets for latest offers.
  • 47. Yahoo Campaig n Obje c tive : To promote new applications on yahoo. Campaig n Duratio n: 2 Months S c o pe o f Cafe s : 50 Cafes Campaig n Dynamic s : Every customer contact was established with a coaster with each beverage and there were heavy download of the application. To uc h Po ints at Cafe s : Coasters with every beverage and blu-fi downloads.
  • 49. ZEE T.V- Sa Re Ga Campaig n Obje c tive : Promoting the show and the SMS contest. Campaig n Duratio n: 1 Month S c o pe o f Cafe s : 120 Cafes Campaig n Dynamic s : Mike danglers to create the singers zone at cafes. To uc h Po ints at Cafe s : Mike danglers / tent cards contest contestant / Ahmedabad Bhopal/finale gift hamper / the winner of the contest got the opportunity to attend the finale and was given a hamper by the special guest of the show.
  • 50. ZEE T.V- Sa Re Ga Dangler Tent Card
  • 51. ZEE T.V- Sa Re Ga Mike Danglers Standee
  • 52. Airtel Broadband Campaig n Obje c tive : To launch new services of Airtel Campaig n Duratio n: 1 Month S c o pe o f Cafe s : 150 Cafes Campaig n Dynamic s : To reach out to customers at cafes for new service launch. To uc h Po ints at Cafe s : Tent cards at cafes
  • 53. Airtel Broadband Tent Card
  • 54. Tata Indicom Campaig n Obje c tive : To Create Awareness. Campaig n Duratio n: 1 Mo nth S c o pe o f Cafe s : 100 Cafes Campaig n Dynamic s : Promoter Would Explain The New Features, Applications, services. To uc h Po ints at Cafe s : Interactive Table Kiosk For Customers To Access Demo In Groups.
  • 55. Tata Indicom Table Kiosk
  • 56. Ceat Campaig n Obje c tive : To spread the awareness of “Superior Bike Grip Tyres” Campaig n Duratio n: 3 Months S c o pe o f Cafe s : 150 Cafes Campaig n Dynamic s : The tent card attracted the customer mobile without causing any harm to the devices, an exclusive hot beverage was served in winter season in Ceat mugs/to further engage the customers there was a coffee table book guide of safe driving To uc h Po ints at Cafe s : Ceat ceramic cups with hot beverage/magic pad tent cards/coffee table book
  • 57. Ceat Ceat Mugs Ceat Beverage Coffee Table Book
  • 58. Fastrack Campaig n Obje c tive : Eye-gear and watches launch Campaig n Duratio n: 1 Month S c o pe o f Cafe s : 70 Cafes Campaig n Dynamic s : Static visibility of Fastrack youth products at cafes To uc h Po ints at Cafe s : Wall visual/ standee/ table sticker
  • 59. Fastrack Chairback Standee Leaflet
  • 60. Fastrack Wall Visual Table Sticker Tent Card
  • 61. Maybelline Campaig n Obje c tive : New product launch “Whitestay UV” Campaig n Duratio n: 1 Month S c o pe o f Cafe s : 120 Cafes Campaig n Dynamic s : Kappi Nirvana – beverage integration with Maybelline. To uc h Po ints at Cafe s : Danglers/side menu card promoting the beverage-Kappi Nirvana / standee and bill counter tent card.
  • 62. Maybelline Dangler Standee
  • 63. Maybelline Side Menu Card Leaflet & Tent Card Bill Counter Tent Card
  • 64. Hulk- Movie Campaign Objective: Movie promotion. “Incredible hulk” Campaign Duration: 1 month Scope of Cafes: 130 cafes Campign Dynamics: Beverage integration “hulk sponsored-green apple soda” Touch Points at Cafes: Danglers /table sticker/ hulk goodies – C.D and Hulk shape pens Ith every beverage/ hulk – green apple soda.
  • 65. Hulk- Movie Table Sticker Sample
  • 66. Hulk- Movie Dangler