2. A blog is usually defined as an
informative website on a world wide web
(WWW) consisting of valuable information to
your target audience on a specific niche.
A niche refers to an industry segment e.g.
Technology, Health, Sports,Travel, etc.
Choosing aTopic is one of the most
important factors which could decide the
outcome of your blog.
3. Before you choose a topic, understand your
target audience.
A topic should be intersection of your talent,
the market demand and the Passion.
Come up with a sub-niche. Example; If your
niche is health, then you can choose to blog
onWeight Loss and you can probably write an
article How to LoseWeightWithout
Dieting.
4. When I started blogging, I used to wonder what to
write about and how to choose a topic for my blog. I
started exploring the ideas to write one and came up
with a couple of blog post ideas, one on Automobile
and the other on Additive Manufacturing.
Initially, it was a challenge for me to set up a self-
hostedWordPress blog as I would require having my
own domain name and a web hosting plan rather than
relying on free blogging websites
like Blog.com, Blogger.com, Medium.com, and so on.
Starting a self-hostedWordPress blog has become
easy now than it was a few years ago.
5. Choose a topic you are interested in.
Try to analyze what your readers might
want to read.
Do some research before writing your first
blog post.
Write eye-catching headlines for your blog.
Write on a topic that can help solve your
audiences problems
Research on your competition and
implement
6. A lot of people who aspire to be a blogger often quit
because they are afraid to write and end up not even
giving a try.
The primary reason is the fear of a rejection by their
audience and secondary being the lack of knowledge
and self-confidence.
Think about what you are interested to talk about.
Choose a niche. Example: Sports, Politics,
Healthcare,Technology, and so on.
Alternatively, you can choose a sub-niche. It could
be bicycles, luxury cars, places, cricket, engineering or
anything else that you are passionate about.
7. One of the ways to discover is by asking your
friends and your colleagues what they like to
read about.
Another way is by visiting forums like
Quora.com, Reddit.com, etc.
Try Keyword Planner-A free tool from
Google where you will find the ideas.
Identify what is the most trending topic on
the internet and try to write blogs on one
such topic.
8. Carry out some research on a topic you finally
decide to blog on.
Visit other blog websites and identify what
they are writing and most importantly
understand the structure of their blog post.
Read various articles on the niche you are
interested in and passionate about.
9. Unless you have an out-of-the-box headline
for your blog post, nobody would bother to
open your post and read it.
A headline should be simple yet powerful.
Include How to, Why, Top 10, What is
and so on.
10. Your audience would continue reading your
blog only if they are gaining any valuable
information out of it.
Objective should be to write a blog that
would help your Target Audience.
If you are writing about automobiles, you can
list out various troubleshooting methods that
your audience can implement on their vehicle
and help solve their problem.
11. After you are done choosing a topic for your blog, go
to Google and research on a few keywords that come
to your mind.
You would be able to make a list of your competitors
in your niche.The list will come handy in helping you
understand how you can write an engaging content.
But make sure you do not copy and paste someone
elses content on your blog post, else you could be
penalized by Google for doing so.
Always use your own content; although you may refer
your competitors articles.The act of stealing
someone elses work is known as plagiarism.
12. It took me a lot of time and patience to come
up with a topic on which I could write a blog.
It only takes determination to lead a goal to
a success.
Hope this presentation would get you started
on publishing your own blog post.