For over 20 years, I have conceptualized, designed and managed the production of many digital projects for a wide range of clients involving online branding & strategy, usability, information architecture, interaction design, and online & offline interactive media. Currently at RBBi as the CEO - A venture I co-founded as the first UX and Usability consultancy firm in the Middle East.
My philosophy towards work and this industry comes from the way I live the rest of my life: exploring and reading about new technologies, gadgets and digital trends, listening, observing, analyzing, thinking, sharing, and creating. A professor of mine once pointed out that any great creative is a result of ...
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