Over 9 year-experience working in strategic planning and brand building. Has participated of the structuring of the Planning department of Africa, one of the main advertising agencies in Brazil, for five years.
Was actively involved in and led projects for brands such as Ita煤, Brahma (AmBev), Mitsubishi, Vivo, Nivea, Philips, Walmart, Oi, Coca-Cola, O Botic谩rio, Bob鈥檚 and Bomneg贸cio.com, working with different categories and segments.
Currently living in Rio de Janeiro and working as a planning manager at NBS, the largest advertising agency in Rio. Involvement and leadership in major projects at NBS, like Bomnegocio.com brand's launching, recognized as one of the most popular campaig
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