My academic experience in the field of social sciences followed by my initial work experience at the social sector gave me an opportunity to go beyond the curriculum and classroom knowledge towards interacting with people from across regions and cultures and hence understand people in the context of their socio-cultural reality.
Having been exposed to research for academic dissertations and then as a professional qualitative researcher across India and a few months across Asia Pacific, gave me an opportunity to understand people across different socio-cultural environment.
I believe that my foray into consumer behaviour thus far, through my academic as well as professional experience...
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