Infographic --Adtech vs Martech
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Infographic --Adtech vs Martech -CONTENTPAL --Newsletter
1. ADTECH MARTECH
TERMS
MARTECH
Martech apps for marketers create, run, optimize, and
manage online marketing campaigns
Tool for marketers use only. No Ad exchange here
Marketers use for A/B testing, ad copy personalization,
headlines optimize and web analytics
Martech apps help marketers design/deploy better
sales/marketing copy
ADTECH
Adtech platforms help brands and agencies
connect via ad exchange
Ad exchange has demand side platform (DSP) to buy
online advertising space through real-time bidding
auctions for advertisers. Here advertisers look for
potential ad publishers.
Ad exchange also has integrated supply side
platform (SSP) to sell ads programmatically.
Bloggers /PBN creators bid for their ad spaces here
in short, one ad bidding and sells auction
marketplace
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