The document provides an overview of managerial talent in Romania based on a talent map report. Some key points:
- Around 120,000 managerial profiles exist in Romania, with over 70% based in Bucharest. The finance and technology industries employ the most managers and directors.
- On average, managers have 6 years of experience while directors have 8.75 years. Directors earn more and work slightly longer hours than managers.
- Benefits like pension funds, medical subscriptions, and car allowances are most attractive. Remote work and flexible schedules are also desirable but less common for directors.
- Technical roles are highest paid, followed by finance. Salaries are generally higher in technology companies and shared services
2. Welcome
In Brainspotting, we help companies understand their talent market so they scope their
recruitment projects easier and without all the current barriers in the recruitment process.
For the past two years, we have covered +20 executive level positions and this
complimentary report officially launches our executive search division.
The objective of this initiative is to identify the structure of the managerial skills at the
national level, with focus on manager and director roles. By understanding better the talent
distribution and employment behaviours, we hope to provide you with enough insights to
scope your recruitment more efficiently.
Some of the points we cover in the report:
How is talent distributed across industries and cities;
What are the average profiles of a manager and a director;
How many hours do they work per week;
What are the average salary packages;
What benefits they find attractive and how they compare to current packages;
What is the level of satisfaction with the salary package and what differences are across
industries;
How do they evaluate employers.
We hope you enjoy the read and you find good insights to support you in your efforts to
recruit and retain talent.
During our 7 year experience with data regarding employment behaviour, we have often
found that talent is as interested in it as are our clients. So this report is addressed to
managers or directors or aspiring executives - you can use it to position yourself in the
market or see what it takes to grow to the next level.
1
3. Overview*
The estimated pool of managerial** talent in Romania is approximately 120,000
profiles. Over 70% of managerial and director roles are based in Bucharest, with
Cluj in the second place and Timisoara in the third.
The average difference in experience between a manager and a director is of only
2 years.
In average, managers and directors allocate the same time for operational work,
strategy and people management. Directors work in average almost one hour more
than managers - 48.09 vs. 46.98.
The number of hours worked seems to be the highest for managerial talent in either
companies with 100 to 200 employees or over 300 - 48 hours. Lower working
hours - 46 hours - are put in in companies with less than 100 employees, while
talent in companies with 200 to 300 employees works around 47 hours per week.
However, there is a correlation between a lower level of operational work and a high
satisfaction regarding the salary package. Manager and directors in Timisoara seem
to invest more in operational work than the ones in other cities.
72% are relatively satisfied and extremely satisfied with their current salary package.
The average age of the extremely satisfied is 36.8 years.
The salary package trumps working hours. Talent does not mind longer working
hours as much as they are sensitive to the salary package. In average, to turn a
totally unsatisfied employee into a rather satisfied, you would need a salary
increase of approx. 26%, while turning a relatively satisfied into a rather satisfied
commands the highest premium - 42%. Moving a relatively satisfied into an
extremely satisfied commands a 15% premium.
Salary satisfaction correlates with the value of the annual bonus as well. Extremely
satisfied + rather satisfied talent makes in average around 12.66% in bonus, while
extremely unsatisfied and rather not satisfied - 7.9%.
*Part of the insights in this report were processed using IBM Watson Analytics. Insights also available
for Team Lead roles.
**In this context, by managerial we understand both profiles with a manager role and director roles.
2
4. Overview*
Distribution of managerial talent
Manager 77.0%
Director 22.3%
VP 0.7%
BFSI (Banking, Financial Services and Insurance) is the leader in terms of both
managerial and director roles among the industries studied.
Next are Technology (Information Technology, Computer Software and Internet) for
managerial roles and Retail for Director roles.
BFSI
Technology
Automotive
Retail
Telecom
Pharma
Consumer Goods & Electronics
*8.4% of national managerial talent is in Technology
Manager
0
2
4
6
8
10
a
a
b
b
c
c
d
d
e
e
f
f
g g
9,4 %
8,4 %
4,4 % 4,4 %
3,8 %
2,0 %
1,74 %
Director
0
2
4
6
8
10
a d b c e g f
9,2 %
5,6 %
4,5 %
3,1 %
2,0 %
1,3 % 1,1 %
VP
0
1
2
3
4
5
6
a b g c e
f d
5,1 %
4,9 %
1,7 %
1,5 %
1,3 %
1,1 %
0,4 %
3
5. Overview*
In order to reach a managerial role, you would need to have around 6 years of
non-managerial experience.
Directors put in longer hours, earn more and concentrate more on strategy. However,
they have the same satisfaction regarding their salary package as the managerial
profiles (2.73 vs. 2.69).
Characteristics
Average age
Average level of experience
Average level of
management experience
Average number of direct
reports
Average number of hours
worked per week
Average net salary (per
month)
Average annual bonus
Work structure
Operational work
Strategy
People Management*
Manager
37
13
6.6
6
46.98
9,411
10.32%
36.35%
29%
30.3%
Director
40
15
8.75
8
48.09
12,664
19%
36.31%
33%
30.69%
(N) Manager = 314; (N) Director = 134
*Other - sales, support.
4
6. Talent Map - Bucharest
Director 69 %*
Manager 71 %
* %age of national
Bucharest leads the way for both managerial and director roles, comprising 71% of
roles for director at the national level and 69% of the managers at the national level.
BFSI has the largest amount of director roles, while Technology seems to lead in
terms of managers.
BFSI
Director
0
2
4
6
8
10
12
a
a
b
b
c
c
d
d
e
e
f
f
g
g
10,7 %
7,2 %
3,8 %
2,7 %
2,3 %
1,8 % 1,7 %
Manager
0
3
6
9
12
15
a d b c e g f
12,7 %
9,8 %
5,3 %
3,8 %
2,8 %
2,5 % 2,3 %
Consumer Goods & Electronics
Pharma
Telecom
Retail
Automotive
Technology
5
7. Talent Map - Cluj-Napoca
Director 13 %*
Manager 12 %
* %age of national
Cluj-Napoca is next in line for managerial and director talent at the national level.
Among the industries studied, Technology seems to have the largest managerial
talent and BFSI has a strong presence for both managerial and director roles.
BFSI
Director
0
2
4
6
8
10
a
a
b
b
d
c
c
d
e
e
g
f
f
g
8,8 %
7,7 %
3,5 %
2,7 %
1,5 %
0,8 %
0,5 %
Manager
0
5
10
15
20
b a c d e f g
15,8 %
8,6 %
3,8 % 3,8 %
2,6 %
1,7 %
1,2 %
Consumer Goods & Electronics
Pharma
Telecom
Retail
Automotive
Technology
6
8. a
b
Talent Map - Timisoara
Director 9 %*
Manager 11 %
* %age of national
Timisoara has a strong presence for managerial roles within Technology, BFSI and
Telecom, while most of the directors are in BFSI, Retail and Automotive.
BFSI
Director
0
1
2
3
4
5
6
7
8
a d c
c
b
d
e
e
f
f
g
g
7,6 %
6,4 %
5,2 %
3,9 %
3,3 %
0,8 %
0,5 %
Manager
0
3
6
9
12
15
c b a e d
12,8 %
10.7 %
6,0 %
5,7 %
3,9 %
1,5 % 1,2 %
Consumer Goods & Electronics
Pharma
Telecom
Retail
Automotive
Technology
f g
7
9. a
b
Talent Map - Iasi
Director 7 %*
Manager 8 %
* %age of national
Iasi has a strong presence for managerial roles in Technology and relevant talent in
director roles in Technology, BFSI and Retail.
BFSI
Director
0
1
2
3
4
5
6
7
8
b a d
c
c
d
e
e
g
f
f
g
6,9 % 6,8 %
5,7 %
3,3 %
0,9 % 0,9 %
0,0 %
Manager
0
3
6
9
12
15
b a c d e
13,8 %
7,1 %
6,2 %
4,8 %
2,8 %
2,4 %
0,7 %
Consumer Goods & Electronics
Pharma
Telecom
Retail
Automotive
Technology
f g
8
10. Technical roles (associated mainly with the IT industry) are the highest paid on both
managerial and director levels. Finance roles come second. Sales directors are third
while at the manager level, operations roles are higher paid than sales.
Manager Roles
Sales
Technical
Finance
Operations
Human Resources
Bucharest
8,337
12,578
10,815
8,594
8,107
National
8,007
12,278
10,458
8,517
8,239
Director Roles
Sales
Technical
Finance
Operations
Human Resources
Bucharest
12,750
15,813
13,682
10,429
11,000
National
11,567
14,750
12,094
9,667
NA
Compensation
Salary structures per departments
N=314
N=134
Salaries are presented NET, in Ron.
Personalised reports include salary structures on industries (e.g. Technology, BFSI, Retail, Telco)
9
11. Technology is top payer for managers - in average, no matter what your job domain is
(Finance, Human Resources, Operations, IT, etc), you have a higher chance of a better
pay in this industry. The BPO/SSC (Business Process Outsourcing/Shared Services
Industry) is also a good payer, in addition to being one of the industries who grows a
large number of talent.
Salary levels for Managers, per industry
0
2,000
4,000
6,000
8,000
10,000
12,000
TechnologyRetailEngineeringBPO / SSCBanking /
Financial Services
Automotive
Salaries are presented NET, in Ron.
Personalised reports include salary structures on industries (e.g. Technology, BFSI, Retail, Telco)
7,938
8,281
9,143 9,250
7,033
11,590
Compensation
10
12. Current Benefits
0% 5% 10% 15% 20% 25%
Flexible benefits
Pension fund
Life Insurance
Gym subscription
Remote work
Flex-time
More than 21 vacation days
Meal tickets
Car / car allowance
Medical subscription
0 5 10 15 20 25
Pension fund
Flexible benefits
Gym subscription
Life Insurance
Remote work
Flex-time
Car / car allowance
More than 21 vacation days
Meal tickets
Medical subscription
22%
24%
11%
22%
13%
9%
7%
4%
5%
2%
3%
19%
18%
14%
6%
5%
5%
5%
4%
3%
Managers seem to have more Remote and Flex-time, together with Meal Tickets and
Medical Subscription. One of the perks of a director seems to be the Car or Car Allow-
ance.
(N) Manager = 314; (N) Director = 134
DIRECTOR
MANAGER
Bene鍖ts
11
13. Top three attractive benefits are the same for both profiles - Car / Car allowance,
Pension Fund and Medical subscription. Remote work and flex-time are more
attractive for the managerial profiles, however, weve seen that they are not very
common in the benefit packages of the directors.
Attractive Benefits
0 3% 6% 9% 12% 15%
Flexible benefits
Gym subscription
Meal tickets
Life Insurance
More than 21 vacation days
Remote work
Flex-time
Pension fund
Medical subscription
Car / car allowance
16%
15%
13%
13%
12%
10%
9%
8%
8%
6%
6%
14%
12%
11%
9%
9%
8%
7%
7%
6%
(N) Manager = 314; (N) Director = 134
DIRECTOR
MANAGER
0 5% 10% 15% 20%
Meal tickets
Flexible benefits
Gym subscription
Remote work
Life Insurance
Flex-time
More than 21 vacation days
Medical subscription
Pension fund
Car / car allowance
Bene鍖ts
12
5
10
14. MANAGER
DIRECTOR
Current Attractive
Managers seem to have similar desires with the Directors, the only point of
difference being a larger attraction to Car / Car Allowance.
(N) Manager = 314; (N) Director = 134
Bene鍖ts
13
0
5
10
15
20
25
30
35
a b c d e f g h i j
0
15
10
5
20
25
30
35
40
a b c d e f g h i j
Current Attractive
Meal ticketsa
b
c
d
e
f
g Pension fund
h More than 21 vacation days
i Life Insurance
j Flexible benefitsGym subscription
Remote work
Flex-time
Car / car allowance
Medical subscription
15. Satisfaction with package
Extremely satisfied
Rather not satisfied
Relatively satisfied
Totally unsatisfied
3% 21% 73% 3%
Director
Manager
8% 24% 63% 5%
Grand Total
6% 23% 65% 6%
Technology leads in terms of Extremely satisfied hires and has 59% of the
respondents for this option. At the other end, the BFSI has the highest percentage
of Totally dissatisfied respondents.
N=448
Compensation & Bene鍖ts
14
16. Level of satisfaction with salary package per industry
Compensation & Bene鍖ts
Extremely
satisfied
Rather not
satisfied
Relatively
satisfied
Totally
unsatisfied
Satisfaction
(out of 4)
BFSI
0%
27%
63%
10%
2.43
Automotive
4%
27%
58%
12%
2.44
BPO / SSC
9%
27%
64%
0%
2.82
Consumer
Goods &
Products
4%
8%
81%
8%
2.75
Retail
5%
33%
55%
8%
2.51
Technology
15%
16%
65%
4%
2.87
Telecommunication
4%
27%
65%
4%
2.65
At the higher end we have Technology and BPO/SSC, while at the pole, BFSI and Automotive.
N=448
How is satisfaction distributed among industries
Extremely satisfied
Technology 59%
Telecommunication 4%
Automotive 4%
BPO / SSC 7%
Consumer Goods & Products 4%
Retail 7%
BFSI 0%
15
17. Compensation & Bene鍖ts
Rather not satisfied
Totally unsatisfied
Relatively satisfied
Technology 17%
Telecommunication 7%
Automotive 7%
BPO / SSC 6%
Consumer Goods & Products 2%
Retail 13%
BFSI 21%
Technology 25%
Telecommunication 6%
Automotive 5%
BPO / SSC 5%
Consumer Goods & Products 7%
Retail 8%
BFSI 18%
Technology 15%
Telecommunication 4%
Automotive 11%
BPO / SSC 0%
Consumer Goods & Products 7%
Retail 11%
BFSI 30%
Technology leads in terms of Extremely satisfied hires and has 59% of the
respondents for this option. At the other end, the BFSI has the highest
percentage of Totally dissatisfied respondents.
16
18. Compensation & Bene鍖ts
Directors value Professional Challenges, the Salary Package, Independence and the
Company Culture to the same extent, and the Management Team.
Managers are primarily interested in the Salary Package, the Professional Challenges,
Promotion Opportunities, and Management Team and the Culture of the company to
the same extent.
Top 5 criteria are quite similar for both groups with only one difference - Directors
value independence more and Managers are more attracted to Promotion
opportunities.
0 5 10 15 20
Professional challenges
Salary package
Independence
Company culture (People orientation)
Management team
Promotion opportunities
Global exposure
The industry
Company brand
Flex-time
19%
16%
13%
13%
11%
9%
6%
5%
4%
4%
0 5 10 15 20
Salary package
Professional challenges
Promotion opportunities
Management team
Company culture (People orientation)
Independence
Flex-time
The industry
Company brand
Global exposure
18%
17%
12%
11%
11%
8%
7%
6%
5%
5%
DIRECTOR
MANAGER
17
19. Methodology
Talent Map
Desktop research on a database of 2,000,000 professionals and 120,000 Manager
and Director profiles at the national level (LinkedIn, Brainspotting database).
Compensation & Benefits
Online questionnaire developed by Brainspotting in March, 2017. The questionnaire
was addressed to manager and director profiles at the national level. The
questionnaire was designed to collect information about the salary and benefits but
also employment behavior, attractive criteria for an employer, etc. Sample structure:
City
Bucharest
Cluj-Napoca
Timisoara
Iasi
Other
%-age
65%
7%
6%
6%
16%
Total number of valid responses: 448.
Industry
Technology
BFSI
Retail
Automative
Telco
BPO
Other
%-age
24%
19%
9%
7%
6%
6%
29%
Company dimension
Over 1,000
501 - 1,000
301 - 500
201 - 300
101 - 200
0 - 100
%-age
42%
14%
11%
9%
9%
15%
Gender
Male
Female
%-age
61%
39%
18