2. Time to Relive #ANAB2B
A lot of great content was shared at the ANAs 2017 Masters of B2B Marketing Conference in Chicago
last month. Each session had big ideas worth remembering.
B2B marketing agency, Quarry, and graphic recorder Kelly Kingman were at the conference, turning the hottest
talks into #KeynoteInks fantastic visual summaries created in real-time as each presentation unfolded.
This year, best-selling author Michael Margolis (CEO, Get Storied); CMOs including Bryan Kramer (Fuze),
James Thomas (Allocadia), and John Harmeling (Grant Thornton); and the queen of social selling herself,
Jill Rowley, were among those Inked. ANA members have access to full video recordings of the sessions.
Youll find links to them in this Uberflip-powered Flipbook.
So whether or not you had the opportunity to attend #ANAB2B, we hope youll enjoy reliving the experience.
We hope to see you next year, June 6-8, at the Marriott Miracle Mile, Chicago, Ill., for ANAs 2018 Masters
of B2B Marketing Conference!
Richard Hill
Managing Director,
Growth, Quarry
Bill Tucker
Executive Vice President,
Business Marketing, ANA
QUARRY.COM
3. QUARRY.COM
Prakash Nedungadi
When Marketing Becomes
the Growth Engine
2
Jill Rowley
Digital Transformation:
the Change Its Driving
31
Bryan Kramer
Navigating the Climb by
Building a Better You
John Harmeling
The Challenger
Brand Advantage
4
Michael Margolis
Change You Can Believe In:
Storytelling Strategies for
Large-Scale Change Adoption
5
Thad Kahlow
How to Compete In a
World of Constant Change.
Do Less, Better.
6
Brian Kardon & James Thomas
The CMO Change Agent:
How to Lead Change In
Complex Organizations
7
4. KEYNOTE
Navigating the Climb
by Building a Better You
Click the image to log into your ANA account for full session recording.
Bryan
Kramer
CEO
PureMatter Brand Marketing
@bryankramer
https://www.linkedin.com/in/bryanjkramer/
5. Prakash
Nedungadi
Group Head for Customer Insights and Brand Development
The Aditya Birla Group
KEYNOTE
When Marketing Becomes
the Growth Engine
https://www.linkedin.com/in/prakash-nedungadi-276889a
Click here to log in to your ANA account for full session recording.
6. Jill Rowley
Evangelist and Startup Advisor
#SocialSelling
KEYNOTE
Digital Transformation:
the Change Its Driving
@jill_rowley
https://www.linkedin.com/in/jillrowley/
Click here to log in to your ANA account for full session recording.
7. KEYNOTE
The Challenger Brand Advantage
John
Harmeling
CMO
Grant Thornton
@jtharmeling
https://www.linkedin.com/in/john-harmeling-06252011/
Click here to log in to your ANA account for full session recording.
8. KEYNOTE
Change You Can Believe In:
Storytelling Strategies for
Large-Scale Change Adoption
Michael
Margolis
CEO
Get Storied
@getstoried
https://www.linkedin.com/in/michaelmargolis/
9. KEYNOTE
How to Compete In a
World of Constant Change.
Do Less, Better.
Thad
Kahlow
CEO
BusinessOnline
@tkahlow
https://www.linkedin.com/
in/thadkahlow/
Click the image to log into your ANA account for full session recording.
10. KEYNOTE
The CMO Change Agent:
How to Lead Change
In Complex Organizations
Brian
Kardon
CMO
Fuze
@bkardon
https://www.linkedin.com/
in/brian-kardon-446b4/
@jthomas_44
https://www.linkedin.com/
in/jthomas44/
James
Thomas
CMO
Allocadia
Click the image to log into your ANA account for full session recording.
11. Unraveling the many dimensions of
how sophisticated, empowered buyers
make business purchase decisions,
simplifying complex stories about
highly engineered solutions, creating
consensus-building, customer-centered
brand experiences, and enabling savvy
leaders to drive change is our passion.
Our 90+ team of modern marketing
strategists, creatives and technologists
do this for some of North Americas
most respected F500 and mid-market
brands, including Windstream, John
Deere, Broadridge Financial and more.
Were the single agency your B2B
brand will need to drive real growth.
Meet
Quarry
Intrigued?
Lets chat.
Richard Hill | rhill@quarry.com
QUARRY.COM | @QUARRY
1-877-723-2999
12. QUARRY.COM
About ANA
The ANA (Association of National Advertisers) makes a difference
for individuals, brands, and the industry by driving growth, advancing
the interests of marketers, and promoting and protecting the
well-being of the marketing community. Founded in 1910, the ANA
provides leadership that advances marketing excellence and shapes
the future of the industry. The ANAs membership includes more
than 1,000 companies with 15,000 brands that collectively spend or
support more than $250 billion in marketing and advertising annually.
The membership is comprised of more than 750 client-side marketers
and 300 associate members, which include leading agencies, law
firms, suppliers, consultants, and vendors. Further enriching the
ecosystem is the work of the nonprofit ANA Educational Foundation
(AEF), an ANA subsidiary, which has the mission of enhancing the
understanding of advertising and marketing within the academic
and marketing communities.
To learn more, contact us:
www.ana.net
info@ana
212.697.5950
13. QUARRY.COM
About Kelly Kingman
Kelly Kingman is a visual note taker and visual literacy expert.
Her company, Kingman Ink, provides visual notetaking services
for leading events in sales, marketing, leadership and technology.
She has taught visual thinking skills to corporate teams as well as
at the MIT Sloan School of Managements Innovation Period.
Visual notetaking (sometimes called graphic recording) captures
key ideas in words and images, taps directly into the human
minds incredible ability to process visual information. This makes
presentation content easier to recall and easier to use, providing
an at-a-glance record of key takeaways.
Kingman Inks
clients include JP Morgan Chase, HubSpot, Marriott,
Target, Salesforce, Wiley and ZenDesk. In this role she has captured
the talks of great speakers such as Guy Kawasaki, Dan Pink, Seth
Godin and many others.
You can learn more at Kingmanink.com