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Using Digital Media to Tell Your Story Online

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The document discusses using digital media to tell stories online. It provides examples of how universities like Shorter University, Howard University, and Shaw University effectively use professional photography, interactive animations, and 360-degree virtual tours respectively to convey their brand stories digitally. The presentation recommends hiring a professional for digital media where possible and also provides tips for non-professionals, such as taking quality photos and prioritizing brevity and interactivity to engage users.

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Using Digital Media to Tell Your Story Online Presented by AndiSites Inc., a Founding Partner of Presentation available at hbcugrow.com/2016ppt
A service of AndiSites Inc.AndiSites Inc., a Founding Partner of HBCUgrow www.andisites.com Andi Ferguson President Alex Centeno Director of Digital andrea@andisites.com alex@andisites.com
Using digital media to tell your story online A service of AndiSites Inc.A service of AndiSites Inc. The power of digital media. Effective examples. Three techniques to improve your digital media.
A service of AndiSites Inc.A service of AndiSites Inc. http://andisites.com/ - AndiSites story is cutting edge technology that lets you enjoy the ride. Home page video Includes a loop of imagery that illustrates this story. Professionally produced clips show different ways of enjoying the ride both calming and funin various environments.
Whats Your Story? A service of AndiSites Inc.A service of AndiSites Inc. Tell me something good. You can tell that story using words combined with digital media.
Why Digital Media? A service of AndiSites Inc.A service of AndiSites Inc. Because you havent gone all day without consuming digital media, and your children havent gone five minutes without it. The new evolution of storytelling is digital.
A service of AndiSites Inc.A service of AndiSites Inc. http://su.shorter.edu/ - Shorter University uses professional photography to tell their story. Great photography is characterized by: 1. Intentional narrative 2. Excellent technical delivery
A service of AndiSites Inc.A service of AndiSites Inc. https://www2.howard.edu/ - Howard University uses interactive digital media in the form of HTML5 and CSS3 animations. These kind of animations are not common, not easy, and totally customexpensive but worth it.
A service of AndiSites Inc.A service of AndiSites Inc. http://www.shawu.edu/ - Shaw Universitys virtual tour is an effective use of digital media. 360 degree tours are increasingly common, and must be delivered in non-Flash formats for mobile devices (Shaws uses both).
Tip #1: If you can, hire a professional. If you cant, take pictures yourself, but attend to details. A service of AndiSites Inc.A service of AndiSites Inc. Having some photos is better than having no photos. However, having no photos is better than having bad photos.
Tip #2: Tell the story quickly. Get deep quick. A service of AndiSites Inc.A service of AndiSites Inc. Respect peoples time. Be direct. Let them see more IF they want to. Push more after building a relationship.
Tip #3: Let the users drive. A service of AndiSites Inc.A service of AndiSites Inc. The beauty of the web is in its interactivity. Make an impact. No more brochure sites full of text.
A service of AndiSites Inc.AndiSites Inc., a Founding Partner of HBCUgrow www.andisites.com Andi Ferguson President Alex Centeno Director of Digital andrea@andisites.com alex@andisites.com

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Using Digital Media to Tell Your Story Online

  • 1. Using Digital Media to Tell Your Story Online Presented by AndiSites Inc., a Founding Partner of Presentation available at hbcugrow.com/2016ppt
  • 2. A service of AndiSites Inc.AndiSites Inc., a Founding Partner of HBCUgrow www.andisites.com Andi Ferguson President Alex Centeno Director of Digital andrea@andisites.com alex@andisites.com
  • 3. Using digital media to tell your story online A service of AndiSites Inc.A service of AndiSites Inc. The power of digital media. Effective examples. Three techniques to improve your digital media.
  • 4. A service of AndiSites Inc.A service of AndiSites Inc. http://andisites.com/ - AndiSites story is cutting edge technology that lets you enjoy the ride. Home page video Includes a loop of imagery that illustrates this story. Professionally produced clips show different ways of enjoying the ride both calming and funin various environments.
  • 5. Whats Your Story? A service of AndiSites Inc.A service of AndiSites Inc. Tell me something good. You can tell that story using words combined with digital media.
  • 6. Why Digital Media? A service of AndiSites Inc.A service of AndiSites Inc. Because you havent gone all day without consuming digital media, and your children havent gone five minutes without it. The new evolution of storytelling is digital.
  • 7. A service of AndiSites Inc.A service of AndiSites Inc. http://su.shorter.edu/ - Shorter University uses professional photography to tell their story. Great photography is characterized by: 1. Intentional narrative 2. Excellent technical delivery
  • 8. A service of AndiSites Inc.A service of AndiSites Inc. https://www2.howard.edu/ - Howard University uses interactive digital media in the form of HTML5 and CSS3 animations. These kind of animations are not common, not easy, and totally customexpensive but worth it.
  • 9. A service of AndiSites Inc.A service of AndiSites Inc. http://www.shawu.edu/ - Shaw Universitys virtual tour is an effective use of digital media. 360 degree tours are increasingly common, and must be delivered in non-Flash formats for mobile devices (Shaws uses both).
  • 10. Tip #1: If you can, hire a professional. If you cant, take pictures yourself, but attend to details. A service of AndiSites Inc.A service of AndiSites Inc. Having some photos is better than having no photos. However, having no photos is better than having bad photos.
  • 11. Tip #2: Tell the story quickly. Get deep quick. A service of AndiSites Inc.A service of AndiSites Inc. Respect peoples time. Be direct. Let them see more IF they want to. Push more after building a relationship.
  • 12. Tip #3: Let the users drive. A service of AndiSites Inc.A service of AndiSites Inc. The beauty of the web is in its interactivity. Make an impact. No more brochure sites full of text.
  • 13. A service of AndiSites Inc.AndiSites Inc., a Founding Partner of HBCUgrow www.andisites.com Andi Ferguson President Alex Centeno Director of Digital andrea@andisites.com alex@andisites.com