Experienced market research professional, passionate about optimizing business results through better insights. Focus on translating key learning and insights into actionable business strategies. Equipped with a strong understanding of core marketing capabilities, particularly focused on optimizing & simplifying tools and methods to maximize the business impact and ROI, in various spheres like new product development, marketing communications, brand strategy development.
After a first experience in the Pharma industry as market analyst for Schering Plough (now Merck), I have developed over 10 years’ experience on Innovation within market research at the leading global company for new pro...