Master Student Studente at Universit脿 della Svizzera Italiana
Industry
Advertising / Marketing / PR
About
Andrea studied Literature in Milan earning a bachelor degree (110/110)鈥� in 2013. After the graduation he moved to London where he worked one year improving his English.
He's studying Media Management at USI Lugano with specializations in Digital Marketing and Content Design. In the meanwhile he's working for Hearst Digital SA, a unit business devoted to digital development where he works as data anlalyst and web specialist.
His master's thesis deals with the launch of OTT players in Italy and the ways of fruition of the Italian audience in relation to this new kind of television (Netflix Italia, Infinity, ChiliTV).
Interested in Marketing, Communication Strategies, Web Analytics, Advert...
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