• Experienced market researcher skilled at translating business problems into end-to-end research by partnering with decision-makers and cross-functional teams.
• Studies support customer acquisition, conversion, on-boarding, retention, win-back decision making, customer journey map, product innovation and improvement, go-to-market strategy and messaging, channel evaluation, packaging, advertising and promotions, new market evaluation.
• Industry expertise: Technology (software, SaaS), Consumer Packaged Goods.
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