Extensive experience in public relations, media relations, reputation management and crisis communications in the higher education environment.
Experience in marketing, communications, strategic planning and organizational change -- in higher education and non-profit organizations.
Web 2.0 savvy, with experience in blogging (since 2002) and various forms of social media, from Facebook to Twitter.
Extensive writing and editing experience; the author of three books and numerous magazine articles, a former newspaper reporter and current blogger on marketing trends in higher education.
Experience in managing and communicating change, as chair of a campuswide committee responsible for