executive director of marketing and communications
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About
Extensive experience in public relations, media relations, reputation management and crisis communications in the higher education environment.
Experience in marketing, communications, strategic planning and organizational change -- in higher education and non-profit organizations.
Web 2.0 savvy, with experience in blogging (since 2002) and various forms of social media, from Facebook to Twitter.
Extensive writing and editing experience; the author of three books and numerous magazine articles, a former newspaper reporter and current blogger on marketing trends in higher education.
Experience in managing and communicating change, as chair of a campuswide committee responsible for
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social mediamarketinghigher educationprsocialmediahigher eduniversitymediabrandingbloggingcollegehigheredchangesciencetechnologymissouristpublic relationsweb2.0twitterwebfacebookcasecase district visocialnetworkingsocial networksstudentleadershipmanagementcommunicationrelationspublic2.0newsocialchange managementlinkedinbusinesscase district vcrisis_communicationsgraduate schoolgraduate studiessocial networkingcolleges and universitiesgraduate educationignite#igniterollaignite rollaadvertisingstrategic communicationsmedia relationsaggregate conference#ggrgtcommunicationsdigital convergenceconvergencesociail networksweb 20blogcollegesuniversities#tlgsmstudent recruitmentblogsprospective studentsadmissionsenrollment managementstudentsorganizationschangemanagementhewebar#hewebarmarketorganizational change
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