Experience in CRM, planning and analytical marketing with a key focus more recently in digital and integrated marketing:
- developing strategic and tactical initiatives to improve growth via both retention and acquisition campaigns
- database management and analysis to achieve successful marketing strategies in acquisition and retention
- improvements in website user experience through optimisation of site user behaviour
- significant improvements of KPI's such as ROI, CPE (engagement), CTR, CPC, site engagement and bounce rates
- building effective customer and business segmentation that allows differential treatments to maximise response
- generating and interpreting measurement r...
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