Bisnis Online Berbasis News
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The document discusses business models for online news sites in Indonesia. It notes that all internet indicators in Indonesia show rapid growth. It then covers topics like content archiving, delivery, and the product lifecycle. It also discusses the nature of news on the internet, like breaking news and social news. The document outlines several business models for online news sites, including online advertising, paid content subscriptions and syndications, and retail advertising. It emphasizes that achieving a tipping point is important for attracting more visitors and ads.
Bisnis Online Berbasis News
- 1. Bisnis Online Berbasis NewsNetpreneur Conference 2011
- 2. Andry HuzainDirektur IT & Komersial Detik.comtwitter.com/andry facebook.com/andry.huzain id.linkedin.com/andryshuzain foursquare.com/andry flickr.com/photos/andryshuzain
- 3. Semua indikator internet di Indonesia menunjukkan pertumbuhan pesatLalu apa yang akan anda lakukan?
- 4. + Tech + Bisnis +
- 5. Content ArchivalContent DeliveryUI/UXProduct Lifecyle
- 6. Sifat News di InternetBreaking NewsSocial NewsTransparentCoffee House Effects
- 7. Model BisnisOnline AdvertisingPaid Contents (Subscribtion, Syndication, etc)Retail Advertising Offline Events
- 8. Online AdvertisingDisplay ads Period basedvia Agensi PeriklananPerformance based adsCPM, CPC, atau CPA/CPLReal-time bidding via Ads Network
- 14. Retail AdvertisingC2C - IklanBarisSME/UKM AdPointGoogle AdSense
- 15. Model BisnisOnline AdvertisingPaid Contents (Subscribtion, Syndication, etc)Retail Advertising Offline EventsOthers
- 17. Tipping point
- 18. Q & A
Editor's Notes
- #4: Dalam periode 2009-2010Online advertising growth 60-80%. Retail 250%Traffic growth 2 kali lipat setiap 9 bulan. Capacity planning 4 kali lipat terbukti tidak cukupUS servers, 3 kali lebih biaya bulanan dari setahun lalu