Andy Beal discusses the importance of brand monitoring for both affiliate marketers and merchants. For affiliate marketers, monitoring can help them stay on top of new merchant announcements, industry trends, and competitor activity. For merchants, monitoring is important to protect against brand copycats, law breakers, rogue affiliates, and other threats that could hurt the brand's reputation. Some recommended tools for monitoring include Google Alerts, social media sites, page change alerts, Twitter search, comment monitoring, and username checking services. Merchants can use Trackur.com to monitor their brand for $18 per month.
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2. Who is Andy Beal? Internet marketing consultant: Online reputation management Search engine marketing Social media marketing Editor at MarketingPilgrim.com Founder of Trackur.com Coauthor of online reputation management book Radically Transparent
4. Benefits to Affiliate Marketers Merchant news & announcements That new iPhoAndroBerry is a hot item Be the first to find new merchants Track industry phrases, look for new merchants Keep an eye on other affiliates Track their affiliate marketing efforts Watch for gaps in official marketing Someone asked a question on Twitter? Offer the answer..and a tinyurl.com link ;-)
5. Why Should Merchants Monitor? Brand copycats Pretending to be the official company Law breakers Using your brand in violation of your T&C Rogue affiliates Hurting your reputation with their actions Thieving affiliate b@$t@rd$!!! Diverting your brand to someone elses
13. Thanks! Trackur.com Merchants monitor your brand - just $18 a month! Affiliates earn 35% on all payments: trackur.com/affiliates.php Need help? [email_address] 919-816-2106 13