I'm a marketing technologist. I'm a technically skilled person who designs and operates technology solutions in the service of marketing.
This isn鈥檛 just about embedding IT services within marketing, though. I'm striving to understand the context of the technology. I am passionate about reimagining what marketing can do in a digital world. I help nontechnical marketers craft better campaigns, programs, and customer experiences that effectively leverage software and data.
I am a hybrid, who speak both marketing and IT and naturally see the connections between them. And in a world of greater intersections between disciplines and functions鈥攁nd the need to break out of legacy organization...
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