I’ve been helping organisations to make unique marks on the world for over a decade. The medium has fluctuated, but my belief has remained constant: making interesting, meaningful contributions to people’s lives is the best way to succeed. Products people want; things people want to talk about; services that change the landscape for the better.
Terms are useful but dangerous. "Technology", "strategy", "social media", "marketing", "product" —Ìýthey each mean lots of different things and often mean nothing. What matters is what you do, why you do it and what it achieves.