With more than 15 years of experience in the agency and consultancy industry, I have developed an expertise in areas of CRM, data and analytics and management of people. My expertise is inclusive to social strategies and media tracking technologies such as Atlas (Facebook), DoubleClick, Google Analytics, Omniture and Webtrends along with vital metrics and KPIs. I am familiar with cross-channel tools such as Adobe Campaign, SDL and IBM/Unica. While with aQuantive I contributed to Atlas and DrivePM improvement and development, which was eventually purchased by Microsoft for $6B in 2007.
Currently, I lead a team of professionals in APAC charged with the overall management of respondent acqu...
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