Label and Packaging Development-
• Developed Creative briefs for advertising agencies, coordinated and maintained agency relations
• Evaluated and approved the design and copy
Brand Promotions and Activations –
• Point of Sales Marketing Initiative- Plan, Designed and Executed
• Preparation, execution & follow up of marketing campaigns and brand activations (Promoter brief and management of Sampling activities)
• Monitored and reported promotion execution and conducted numerical analysis of the activation performance based on Conversion Ratio to determine the success rate of promotion
• Sell-out diagnostic: Analysing brand performance and competitor activity
• Sell-in...