Corporate Exposure:
I have undergone Industry-Internship Program in Hindustan Unilever Ltd (HUL) on "Managing Impact of Modern Cash & Carry Stores on Wholesale" in MBA.
The study was held under Go-To-Market (GTM) Project employed by HUL about understanding Sales & Distribution and Marketing of General Trade (GT) and its different channels i.e. Wholesale, Key Account, Mass Retail & Kiosk, as well as the channels' attributes.
The study also includes understanding Front-end & Back-end Operations held in HUL at its Re-distribution Stockists (RS) Centres.
The other part of the study was about conducting marketing research to understand the perception of traditional wholesalers on the adve...
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