Personal Information
Organization / Workplace
Glasgow, United Kingdom United Kingdom
Occupation
Head of Communications at Loch Lomond & The Trossachs National Park Authority
Industry
Advertising / Marketing / PR
About
Back in 1998, I gained an Honours Degree in Marketing from Strathclyde Business School. I have spent the years since gaining invaluable marketing experience in both agency and client-side roles across both the private and public sector.
I am fascinated by:
- all forms of communications and what makes people tick,
- how trends start and take off,
- how social marketing can help influence behaviour change in society,
- how to encourage people to do more for the greater good,
- how we can all play our part in saving this precious world we all live in,
- how what we do at work can positively influence the rest of our lives.
I have a particular interest in Social Marketing and beha
Contact Details
Tags
liberia
societal marketing
marketing for good
social marketing
marketing communications
cause-related marketing
breastfeeding
comms for good
behaviour change
#sypc2016
town planning
live park
planning
community engagement
#saqp2015
loch lomond & the trossachs national park
rtpi
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