The document discusses consumer buying behaviour of smart TVs in Ranchi, India. It finds that consumers aged 31-40 most prefer smart TVs. Business owners comprised the largest group of smart TV buyers. Television advertisements were the most effective marketing medium. Most consumers said smart TVs were available in local markets and preferred LED displays from Samsung or LG due to picture quality and price. Internet connectivity and HD displays were the most desirable features. Nearly half of consumers were dissatisfied with smart TV prices.
The document summarizes key internet trends from a 2013 conference. It notes that global internet users grew to 2.4 billion in 2012 with 8% annual growth, driven largely by emerging markets like China, India, and Indonesia. Mobile internet access and usage is growing rapidly around the world, surpassing desktop in some countries. Social media and content sharing across photos, videos, fitness data, and other media is exploding, driven by smartphones and platforms like Facebook, YouTube, and Twitter. Mobile transactions and usage are also rising significantly on many digital platforms.
This document summarizes key trends in internet and mobile usage from a presentation given on May 30, 2012. It finds that while internet and mobile adoption continues to grow rapidly globally, mobile monetization faces challenges. Specifically, mobile advertising rates and revenues per user are significantly lower than desktop levels, constraining revenue growth for companies even as user engagement increases on mobile. However, the document also notes potential for significant future growth in mobile advertising and commerce.
The document discusses 12 digital predictions for 2012.
1) Gamification will be used more by big brands to engage customers through game mechanics like points, badges, and achievements. However, gamification must be social and not just "badgification".
2) Mobile wallets using near field communication (NFC) will see widespread adoption, allowing customers to pay for purchases with their phones.
3) Social media will fuel an explosion of new platforms and technologies that allow more interaction with TV programs.
Mobile platforms like the iPhone and Android phones have reached critical mass, surpassing sales of PCs. Mobile internet usage is also becoming a global phenomenon, with over half of all internet users located in China, the US, Russia, Brazil, and India. 3G mobile subscriptions grew 35% year-over-year globally in Q3 2010, showing strong growth worldwide in mobile internet connectivity.
The document discusses the future of internet advertising. It notes that click-through rates for online ads are very low, limiting branding potential. It also discusses how most online ads are delivered through third parties, so advertisers often don't know where their ads are being shown. Several groups are working on solutions, like the "3MS" initiative to improve transparency and reduce complexity in the digital ad ecosystem. The document argues that the future of online measurement needs principles like moving to a "viewable impressions" standard to count real exposures, and making digital media measurement more comparable to other media.
Emin aliev mobile marketing a revolution mobile marketing_buongiorno digital_...仆仆舒 亠仂于舒
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This document discusses the rise of mobile marketing and how it will revolutionize marketing. It notes that the time spent on mobile devices is increasing and will soon surpass time spent on PCs and TVs. It also discusses how mobile is personal and how consumers are changing their behaviors. Mobile marketing can be used for branding, direct response, driving store traffic, coupon redemption, loyalty programs, and more. The document provides examples of successful mobile marketing campaigns and recommends that brands analyze how their target audiences use mobile, start with easier mobile marketing tactics, and integrate mobile into their overall marketing strategy.
Jurgen reutter mobile internet mobile marketing_buongiorno digital_red apple ...仆仆舒 亠仂于舒
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This document discusses the growth of mobile internet and marketing opportunities for brands. It notes that a new era has begun with mobile internet becoming a turning point in how people surf the web. It then looks at trends in mobile like social/local/mobile commerce ("SoLoMo"), mobile health, tablet adoption, mobile payments, and HTML5 enabling web applications instead of only native apps. Examples are given of mobile payment systems and HTML5 web apps from companies like Starbucks, Square, and Financial Times. The document concludes that HTML5 will further the transition from native applications to web applications on mobile.